Out Of Home
DQ dips into business with Cineplex
The Toronto-based co’s digital media arm has nabbed the contract for in-store signage in Dairy Queen locations across the U.S. and Canada.
Cieslok builds its digital inventory in Montreal
The OOH company has added to its dominance of digital boards in the city’s fast-growing South Shore area.
Clear Channel paints Edmonton pink
The OOH company has added a little colour to the city’s streets, aiming to make its presence known to commuters and advertisers with its new transit contract.
Impax Media adds former Bell director
The Montreal-based OOH company has hired Eric Menzies as its VP of network development and sales.
COMB explores new OOH measurement
President Rosanne Caron on how the promotion of Adrian Makurat (pictured) to research director will help the organization meet its 2016 goals.
Quebecor Media wins Teo Taxi account
The Montreal-based electric cab company will have advertising available in March on its fleet of vehicles.
Getting flyers to urban dwellers
A new venture called FlyerGo aims to get samples and print products into Torontonians’ hands.
Cineplex opens doors to world of gamers
The entertainment co has partnered with Sony Canada for the launch of the first-ever Cineplex WorldGaming Canadian Tournament.
Abcon Media ‘grows’ a new business strategy
Latest venture Living Logo aims to sell 24 biodegradable topiary OOH ads by the end of 2018.
Cieslok Media grows large-format inventory
The OOH company has acquired several big-size murals and wall banners.
Bell Media picks up Cogeco’s OOH arm
The media company has sold off Cogeco Metromedia five years after investing in the advertising network.
COMB’s new board members
The OOH industry body has started the year with three new board appointments and a focus enhancing its tools’ data capabilities.
Mississauga gets new digital boards
Cieslok Media has added several new digital boards on major routes in the GTA.
Spotted! Hallmark spreads the love
The company took to the streets of Toronto this weekend to get consumers up close and personal with its cards.
Spotted! An artistic look at Smartwater
The Coca-Cola brand used art installations to bring the design and movement of its water bottles to life.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
