Out Of Home
Cieslok pacts with location-based company
The OOH company has signed with Sito Mobile to connect its faces with consumers.
Lesley Conway’s next move
The former Bell Media exec is leading Ontario growth for a Montreal-based OOH startup.
CBC to broadcast news to office workers
The pubcaster has inked a content distribution deal with Pattison Onestop.
Oboxmedia acquires Newad’s digital assets
CEOs at both companies tell MiC how the deal will strengthen their positions in the market.
TheScore breaks news with Miller-sponsored OOH
A sponsored-content partnership between companies sees real-time breaking news on transit shelters in Toronto.
Captivate names national sales director
Jenny Therriault has joined the agency in the new role.
Cineplex revenue up in third quarter
The company’s media division was also up for the quarter, led by higher showtime advertising sales.
Inaugurating Canada’s largest vertical screen
Coca-Cola’s #MakeSomeoneHappy campaign launches on Cieslok Media’s newest digital addition to Yonge-Dundas Square.
Shop The Neighbourhood brings back familiar faces
The Yellow Pages group enters its third year of partnering with Bell Media on an all-Canada cross-platform buy.
OMAC activates conversations for a digital future
The out-of-home industry body’s annual conference was a launch pad for its future certification program.
Spotted! Quebec Pork provides dinner inspiration
A transit campaign has new recipes going up in Montreal subway stations every week.
Pattison wins Fredericton contract
The OOH co has expanded its offerings in Atlantic Canada by picking up the business for the city’s transit and bus shelters.
Astral’s interactive screen strategy
Jordana Fatsis, VP of sales, on how the OOH company launched its latest offering.
Cineplex launches digital boards for vacant storefronts
The new interactive Digital Hoarding boards have been installed at CF Markville.
Astral brings interactive boards to Toronto
The OOH division of Bell Media is launching TSA Interactive, beginning with a set of 10 screens around high-traffic areas of Toronto in November.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
