Out Of Home
Brands gear up to gift at TIFF
Sorel and Elle Canada are the title sponsors exploring branding opportunities with celebs at the Tastemakers Lounge during the festival.
Spotted! Reese spreads out across Toronto
Hershey Canada gets its new product directly into consumers’ hands with a food-truck-focused experiential campaign.
Tennis date at National Bank?
The Rogers Cup sponsorship package includes an in-bank mobile-to-digital signage tennis game that will keep waiting clients engaged.
SendtoNews develops Canadian DOOH partnership
The sports syndicator has entered into a partnership with a software developer to expand its access to place-based media.
Clear Channel wins Edmonton contract
The OOH company will be opening up an Edmonton office to facilitate its newly won bus shelter contract.
Clients fly in to new Billy Bishop expansion
OOH advertising was front-of-mind when designing the airport’s new underground tunnel, says Ports Toronto CEO Geoffrey Wilson.
Spotted! Meet you at the top (of the CN Tower)
CN Tower has teamed up with Astral Out of Home to run an interactive transit-shelter campaign to drive people to the city’s tallest building.
Clear Channel’s digital wraparound columns
The OOH co has put up digital screens that wrap around columns in Toronto’s Union Station.
Captivate grows its Canadian network
With plans to expand further, the U.S.-based OOH co has added screens in two high-profile office buildings in Toronto and Montreal to its tally.
Dynamic Outdoor bolsters team ahead of launches
The OOH company has hired Amanda Dorenberg as VP of marketing and technology.
The Star increases advertising ahead of tablet launch
A new media campaign from the Toronto Star aims to increase the brand’s presence in-market ahead of its tablet-app debut.
Spotted! Rogers goes for love
The telco paired Canada’s top professional tennis players with some up-and-comers for a game on a barge to promote the upcoming Rogers Cup.
The National Post puts news on wheels
The national newspaper is touring the GTA with a modified food truck this summer.
Clear Channel upgrades Dundas Square screen
The OOH company has updated one of its digital screens on the Bay Media Tower where daily footfalls reach 137,000.
Rouge Media launches DOOH network
The company has rolled out digital screens and charging stations in over 1,000 locations.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
