Out Of Home
Spotted! Ant-Man promotes to scale
Commuters might be caught tripping over Marvel’s street-level promotions across Canada.
Spotted! Airbnb hits the road
The accommodation marketplace is traveling the streets of Toronto with its first major Canadian activation.
COMB grows its digital membership
The OOH industry body now offers circulation data for 609 digital faces across Canada.
TSN and Sport Chek get physical
The retailer has installed a set for TSN in its Maple Leaf Square store, aiming to capitalize on nearby “sports moments.”
Spotted! The ROM’s explosive launch
The museum turned its building into a virtual volcano to promote the start of its new Pompeii exhibit.
Astral wins Vancouver airport account
The eight-year contract for the city’s international airport expands the OOH co’s reach to 40 million people each year.
Spotted! T.O. gets a peek under Halifax’s kilt
The city’s tourism marketing organization has used new ad-tech to roll out a playful digital ad aimed at reaching LGBT travelers.
Cineplex brings eSports to its screens
The entertainment company has announced the airing of an eSports doc and a live screening of a tournament from Germany.
Newad and Zoom Media swap and refocus
The indoor advertising cos have exchanged properties to enhance targeted offerings to brands.
OOH ads pique shopper curiosity: study
The 2015 Canadian Shopper Study shows that OOH ads and mobile connections drive shopping decisions.
LG2, Cossette win Carte Blanche
An ad encouraging transit goers to run and a sign that changes drink reccos with the temperature took top prizes at this year’s edition of Astral OOH’s competition
Are you buying OOH correctly?
COMB is introducing new tools to assist buyers in planning outdoor and indoor advertising campaigns.
Pattison Onestop launches Engage
Merging a little old with the new, the OOH company’s new product promotes interactivity between phones and ad boards.
What’s new in OOH: Pattison and Outfront go big
Outfront has new boards at Yonge-Englinton in Toronto and Pattison has installed a new digital display along the Windsor border.
Spotted! A smile goes a long way
Air Miles Canada is inviting its customers nationwide to smile for the chance to win travel prizes, or get their faces on digital billboards.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
