Polar leads charge on industry change
The native advertising platform has launched an initiative to give publishers a forum to share best practices, as well as a report looking ahead to 2020.
TVA bids goodnight to six titles
The Quebecor Media group is consolidating its offering to advertisers by focusing on signature titles.
Postmedia’s prairie pubs parade new faces
The publisher’s Saskatoon and Regina publications are the latest brands to emerge from the publishers’ rebranding mission.
Montreal Gazette adds new section
As part of the Postmedia transformation, the Quebec publication is the third one to see a National Post section in its daily print edition.
Canadian wins at the Pearl Awards
Globe Edge, Rogers Media and Spafax win honours for their work at the New York-based content marketing event.
President’s Choice’s fashionable holiday
The brand is promoting its new festive line by integrating with Shaw Media and hosting a pop-up boutique in Toronto.
Metroland Media resumes internal cull
The Torstar division is going through a second round of voluntary buyouts due to a continuing slide in advertising revenue.
Glow’s shiny new rebrand
The Shoppers Drug Mart beauty pub puts a focus on bite-sized shareable content and a mobile-first approach for its online presence.
Postmedia’s free daily rebrands
The publisher’s latest rebranding is of the free Toronto daily, with Ripley’s Aquarium of Canada as launch sponsor.
New ‘freemium’ food mag crosses the pond
Foodism Toronto is launching online later this month with plans to add a free print magazine next fall.
Media, overall revenues up at Quebecor
Revenues for the company’s media segment were up 21.3% to $226.5 million, with overall revenues also increasing 9.5% to $971.7 million.
Why print newsstand wasn’t working for Flare
Flare‘s publisher intends to up the title’s print run but change up its distribution strategy to optimize reach among urban millennials.
Torstar revenue continues slide
Print and subscription drops hurt the media co’s third quarter, as David Holland talks numbers for Star Touch.
Flare quits the traditional newsstand
The print issue of the fashion monthly will no longer be available for single-copy sales starting Jan. 1, 2016.
TVA Group posts net loss in third quarter
The company reported continuing pressure on its TV advertising business, but revenue increases for its specialty channels, especially TVA Sports.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
