Toronto Crime Stoppers targets potential gas stealers
Mug shots of ordinary citizens are being used in the creative for the organization’s campaign to create awareness against stealing gas.
Canadian Screen Awards adds a media partner
The new awards program names Hello! Canada as its print partner, and reveals sponsorship opportunities leading up to the event.
Globe Unlimited goes big for launch
The Globe and Mail‘s new online subscription services rolls out today with a multi-platform campaign that includes the newspaper’s first-ever front-page wrap.
The Hockey News launches the Women’s Issue
The TC Media-owned magazine has produced its first-ever female-centric issue with the goal to make it a regular piece of the brand.
National Post merges sections
Beginning today, the Sports and Arts & Life, as well as Post Toronto and Weekend Post, are being combined and some Financial Post content will be removed.
Laura gets competitive online
The woman’s clothing co is promoting the relaunch of its site with a digital and print campaign.
The Globe and Mail rolls out paywall plans
Called Globe Unlimited, the digital subscription service hits next week across the company’s digital properties.
Simons goes West with interactive murals
The department store is expanding into Edmonton, the first market outside of its Quebec base, with an ad campaign that incorporates QR codes in the creative.
HGTV gives Mike Holmes a super campaign
The reality star’s new show Holmes Makes It Right is being promoted with a traditional and experiential campaign that positions him as a superhero.
TC Media launches Elle Man
The new male-targeted fashion and grooming issue is poly-bagged with Elle Canada and is targeted at men age 25 to 45.
ParticipACTION gets in the app game
The non-profit is asking parents to upload games they played as children to a web-based app, helping others to get their kids outside and active.
Interac’s new superheroes
The company introduces its new Flash cards, which make check-out faster, with an OOH, print and online campaign.
Alt Hotels proves less is more
The Groupe Germain line of hotels is promoting its low-frills locations with an OOH and print campaign.
Novel magazine ads: MiC’s Global Tour
Karen Howe at One Advertising gives her thoughts on ways that brands in Brazil and the US are getting creative with an old medium.
Open Wine takes print up a notch
The Niagara on the Lake-based brand has launched a campaign that aims to make print social.
