Radio
Radio is the most trustworthy news source: study
Also, while most Canadians are concerned about “fake news,” few agree on what “fake news” actually is.
Financial services dominate the markets: Media Monitors
RBC, TD and HSBC boosted the category in Toronto, while TD and RBC gave it lift in Montreal as well.
Global embarks on biggest OOH buy for fall campaign
It’s also using AI and a Siri partnership to get a tech edge.
CBC/Radio-Canada sets three-year inclusion plan
The pubcaster hit its Strategy 2020 goal of 2.1% Indigenous representation in its workforce, and noted that 48.9% of its employees are women.
CTV steps out with a new message for fall campaign season
The brand aims to reach the next generation of CTV viewers through a more modern look and social and digital-heavy campaign.
Honda drives into Toronto’s top spot: Media Monitors
Last week’s top radio ad buyer, Ford, slipped to #4 in both the Toronto and Montreal markets.
Corus signs a new podcast, brings it to radio
The network, which launched in June, will welcome popular Nighttime podcast in October.
Ford takes the top in Toronto: Media Monitors
CTV was #1 in the Montreal market, bumping last week’s top buyer, Hydro-Quebec, to second place.
ICYMI: New radio, TV programming comes to Canada
Plus, Facebook has expanded its third-party fact-checking program to include photo and video.
Rogers climbs to the top in Toronto: Media Monitors
Hydro-Québec also took the first place position in Montreal.
CHFI tops every demo in Toronto: Numeris
Meanwhile, Edmonton saw a shake-up for its top station.
ICYMI: Newstalk strikes Waze partnership
Plus, Notable has made another acquisition, and APTN was renewed for a five-year term by the CRTC this week.
BMO lands on top: Media Monitors
Meanwhile, Bell Mobility topped the Montreal charts.
Brunet sponsors ad-free radio broadcast
The Quebec pharmaceuticals brand will integrate into episodes of the new drive-home show Véronique et les fantastiques.
Auto dealers sweep the Toronto charts: Media Monitors
Nissan, Acura, Honda and Ford made big buys in the city.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
