Research
Loblaw scores the top spot: Media Monitors
The Montreal International Auto Show continues to spend making amusements and events the top of the buying category.
Get ready for more content-led campaigns, study says
Plus, World Media Group looks at the most common KPIs for content-led campaigns.
As the podcast industry booms, what does that spell for brands?
Quill founder Fatima Zaidi on why some creators believe many podcasts on the market aren’t sustainable, and the parallels between podcasts and influencers.
Unpacking the media habits of Quebec’s biggest city
Montreal tends to be more ethnically and linguistically diverse than the rest of the province – how does that affect media consumption?
Quiet giant Pinterest grows in popularity
Stocks rose when Pinterest users surpassed Snapchat in the U.S. and buyers are enthusiastic – but some say it’s more fair to compare Pinterest to Instagram (or no social network at all).
NCIS sails to the top: Numeris
Police, legal and hospital procedurals drew Canadian viewers this week as well the return of Quebec drama, ‘Fugueuse.’
Sunwing stays on top: Media Monitors
The Canadian tour operator spent big in Toronto, but CTV took over the top spot in Montreal.
Tech in 2020: The long game of voice, the ad trade-off and more
A new global study by MIQ gives a quick peek into the distant and not-so-distant future, and what consumers want out of their tech.
Marketers eye 2020 investments: Is brand-building back?
A new Warc report shows that marketers admit they may have over-invested on performance media, but ad spend predictions show a disconnect.
What are the opportunities for visual search?
Reprise’s Kevin Bishop on the role that visual search can play in all stages of the funnel, and why he’s got his eyes on Pinterest.
Digital and linear both popular, but viewers want customization
TiVo’s research zeroes in on the most popular genres, the best bundles and what the perfect combination of channels would be for Canadians.
How Gen Z’s social habits differ from older Canadians
Instagram, Snapchat more popular for teens, ‘liking’ posts and messaging friends most frequent activities, according to a new MTM Junior report.
CPG gave Carat a big boost for 2019: RECMA
The Dentsu shop’s big global P&G win even helped offset some high-profile losses.
Golden Globes still a draw: Numeris
The week was dominated by special programming including the Globes and NYE broadcasts from CBC and ‘Dick Clark’s Rockin’ Eve.’
Sunwing flies to the top: Media Monitors
The Canadian tour operator spent big in both Toronto and Montreal landing top-buying categories in both cities.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
