Research
Four numbers from Kantar’s 2020 media predictions
From the growth of e-sports to the potential of 5G, here are the numbers marketers need to keep their eyes on in 2020.
Talk radio takes most markets: Numeris PPM
Bray & Partners president David Bray outlines the top stations across the country throughout the fall.
Canadians tune in for Grey Cup: Numeris
Grey Cup action, including pre- and post-game coverage, draws viewers nationwide with an AMA of more than 3 million at game time.
Vividata strikes new partnership for greater granularity
The partnership allows users to get down to the six-digit postal code when it comes to consumer behaviour.
Sunwing flies high: Media Monitors
Airliner spends big in radio the week of Black Friday, along with with a handful of retailers
What’s the state of Canadian programmatic?
Private marketplace trading is healthier in Canada than the U.S., but according to eMarketer, local video inventory is low.
Programmatic guarantee buys on the rise: study
Zenith’s report shows that most digital media is now traded programmatically, and new ways to buy play a big part in the Canadian market.
Viewership grows for The Good Doctor: Numeris
CFL action in Calgary and Edmonton holds steady leading up to The Grey Cup, while Alerte Amber continues to dominate in Quebec.
Nissan keeps its lead: Media Monitors
BMO spends big in Toronto while Crave remains at the top in Montreal.
Are marketers ready to invest in voice search advertising?
Warc’s Global Ad Trends report finds search ad spend has stalled as marketers are slow to embrace certain ad technologies.
Ad opportunities are big in mobile gaming, but are they effective?
A new study by Walnut Unlimited shows that reward videos are the most common type of ad developed. But the jury’s still out on which formats are worth the spend.
Snapchat’s userbase predicted to grow by 14%
eMarketer data projects continued growth for the platform through 2023, with some of that coming from the 35 to 64 group.
The Good Doctor returns: Numeris
Reality series’ continue to draw viewers as well as CFL and NHL action in the western markets.
Nissan rises back to the top: Media Monitors
The auto industries dominate the airwaves in both Toronto and Montreal as Crave and The Home Depot make headway on the charts.
Community news reach decreasing with older generations: study
However, according to Vividata, the influence from community news ads when it comes to purchasing may be on the rise.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
