Research
TV and digital outpacing print news: study
TV and digital outlets top sources for Anglophones, 20% of whom consider themselves news enthusiasts.
Survivor takes the week: Numeris
‘Hockey Night In Canada’ draws viewers in Toronto/Hamilton while ‘The Conners’ debuts on the charts for the first time this season, in Montreal.
Internet expected to drive beauty ad spend
After two years of decline in print and magazine beauty ad spend, Zenith predicts e-commerce and digital platforms like Instagram will bring back ad dollars.
OLG tops radio despite a smaller buy: Media Monitors
Toyota creeps back into the top-five in Toronto while the travel industry makes a big splash in Montreal.
Marketers are putting programmatic back in agencies’ hands: study
This year’s Digital Pulse survey paints a more nuanced picture of the in-housing trend.
Canadians tune in for CBC election coverage: Numeris
The pubcaster won the week with more than 2 million viewers to its election special, while NHL action drew in western markets.
Nissan keeps its lead: Media Monitors
The auto industry decreased its spend this week, as La Grande Dégustation de Montréal threw ad dollars into radio ahead of its annual event.
OTT exhaust, retailers becoming platforms and other 2020 predictions
Forrester Research also ponders Tik Tok’s next move, the potential for the podcast industry and more.
How engagement differs between content and ads
A study by Totum Research shows that “analog” advertisements tend to be more trusted, but that doesn’t necessarily correlate with engagement.
Nissan takes the lead: Media Monitors
Domestic and foreign auto industries spent heavily in both Toronto and Montreal this week as retailers debuted in the top-five.
Does viewability translate to effectiveness?
A new study by Kargo found that just because an ad has all pixels on screen, that doesn’t mean all eyes are on the ad.
Canadians love smart devices, but VR still lags: study
Headsets are one of the only items that haven’t increased in penetration – but homes are getting much “smarter.”
The Good Doctor continues to draw: Numeris
Hospital dramas were the top three most-watched shows this week across the country, while Debate 2019 drew viewers in Montreal only.
Toyota maintains its lead: Media Monitors
In Montreal, an entirely new top-five shakes things up while the Conservative Party spends big in Toronto.
What’s the online cannabis content audience like?
MIQ breaks down who’s searching for what, how long they’re dwelling on sites and what this means for marketers.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
