Research
Many of Canada’s top agencies decline in billings: report
Despite modest decreases, one Canadian shop has a higher market share than some agency groups all together, and one grew its billings by 20%.
Domestic auto industry on the rise: Media Monitors
Nissan rose in Toronto radio market, while Bell Internet-TV made a big purchase in Montreal.
Online ad spend per user has doubled in nine years: study
Programmatic and mobile are driving major increases in ad spend.
Digital consumption, ad spend to rise: study
Video is the biggest driver in ad spend, but Canadians may have reached peak digital.
Big Bang takes its final bow at 5.8 million viewers: Numeris
Talk about going out with a bang.
Gen Z loves screen time, but aren’t all impacted by influencers: study
Advertisers, marketing strategies will have to shift to reach this entrepreneurial generation with some old-school values.
Should traditional broadcasters join the OTT party?
A report by Digital TV Europe shows that the future of OTT could involve a hybrid model.
Big Bang wins the week again: Numeris
While the CTV comedy captured the nation’s attention yet again, Raptors fevers put the NBA Playoffs on the board in Toronto.
Digital audio growing among Canadians, despite problematic data plans
Smart speakers and podcasts are driving home listening, but radio remains king of the car.
Just how much is lost to ad fraud?
The good news: bot fraud is claiming fewer digital dollars. The bad news: bad actors are getting more sophisticated.
Big Bang takes the week: Numeris
Sheldon – both the old version and the young version – topped the charts for the week in every market.
Francophones lagging in podcast adoption
MTM survey finds lack of French-language content may be to blame.
BMO back on top: Media Monitors
Auto industry, both foreign and domestic, continue to top buying categories in both Toronto and Montreal.
Big Bang pulls in big numbers again: Numeris
Sheldon – both the old version and the young version – topped the charts for the week in every market.
RBC pushes to the top: Media Monitors
Finance dominated Toronto, but restaurants and night clubs were still the biggest buyers in Montreal.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
