Sponsorship
Sports ads drive media revenue up 10% at Rogers
The return of regular schedules and events has the company optimistic about further recovery.
Cafe Appliances partners with designer Sarah Baeumler
The HGTV host will feature across media touchpoints, including a paid campaign coming this summer.
Montana’s signs on to Food Network’s Fire Masters
Napoleon, Carnivor Wines and Certified Angus Beef are also sponsoring the show’s third season.
Brands get the ball rolling on soccer strategies
With other sports like hockey and baseball locked up with sponsors, some see footie as a promising opportunity.
MLSE signs sports betting partnerships with PointsBet and FanDuel
The multi-year deals will increase brand awareness across four professional sports leagues in Toronto.
How Labatt is activating around the Toronto Blue Jays
The brewer’s sponsorships are born from its brands’ priorities and passion points.
NHL brings on Clutch as official online used car dealer
The retailer will have virtual placements on Sportsnet broadcasts, as well as content amplified through the league and its own channels.
Toronto Blue Jays sign big deals with TheScore Bet and Mary Brown’s
The long-term deals include broadcast, stadium signage and bars and concessions at the Rogers Centre.
Toronto Blue Jays renew partnership with Valvoline Canada
Valvoline says the deal will help extend its reach with Canadian vehicle owners.
FanDuel signs exclusive content deal with TSN
The online gambling company’s content will be integrated across TSN’s platforms via in-game broadcasts, digital marketing, mobile apps and co-branding opportunities.
Bell joins Athletics Canada and Swimming Canada’s marketing partnership
The partnership aims to create marketing and sponsorship opportunities by enticing brands to engage with one of Canada’s most popular Olympic sports.
Postmedia and Covers launch sports betting content partnership
The partnership aims to help bridge the gap between traditional media and sports betting in Canada.
Canada Soccer picks up Gatorade as a sponsor
The deal was inked before the Men’s National Team qualified for the 2022 World Cup.
PointsBet becomes the Ottawa Redblacks’ official sportsbook
The deal, the first at the team level in the CFL, includes a logo jersey patch and branding throughout TD Place.
CTV is seeking brands for new fish-out-of-water dating show
Farming For Love is based on a concept that has already resonated with Quebec audiences for ten seasons.
