Sponsorship
CBC releases details, including sponsors, for Fridge Wars
Appliance and CPG brands have gotten in on the action.
Tangerine goes to the movies
The digital bank has partnered with Cineplex to sponsor its discount Tuesdays and offer special perks, reaching young audiences.
Nutrl says cheers to the NHL
Now both the official vodka and vodka soda of the NHL, the deal is indicative of changing beverage trends among young drinkers.
Secret pairs with PWHPA, Hometown Hockey
The P&G brand will not only serve as a title sponsor of the upcoming Dream Gap Tour showcase, and will also partner with Rogers Hometown Hockey on the final game.
Days Inn expands its sports sponsorship strategy
A new partnership with Curling Canada is part of the brand’s mission to raise its profile among new groups of sports fans.
Honda renews sponsorship with NHL
The brand says its goal to reach a younger demo aligns with NHL audiences and partnership has driven sales for the automaker.
Sun Life keeps Rudy dancing with the Raptors
Expanding its sponsorship with the NBA champs, the health and wealth brand builds a new campaign on the importance of good advice.
Metro keeps it local, pairing with the Royal Winter Fair
Grocer’s campaign highlighting and attracting local vendors to its stores kicks off at the annual agriculture event.
Inside Tims Heritage Classic sponsorship
The two-day fan festival is giving Tim’s an opportunity to showcase its hockey alignment from the Timbits age to the professional level.
Esso, Safeway and others join NHL for Heritage Classic
Brands are leaning into experiential and tech for this year’s two-day fan event.
Surex ups its ad game with the Ottawa Senators
The Canadian insurance broker continues its digital focus as it expands in Ontario, marking its first big national branding play.
Kijiji adds hyper-local focus to national Autos campaign
Ten months into the launch of the vertical, the e-commerce site is zeroing in on communities, both geographical and interest-based.
Van Houtte soars to new heights with Cirque du Soleil
A 15-second spot filmed under the big top marks phase three of a campaign for the coffee distributor’s centenary.
Leon’s brings fans ‘couchside’ for the Raptors
The Canadian furniture brand breaks into the sports world with national campaign as it continues its drive to evolve alongside Millennials.
Hotels.com creates a sporty new suite
The online booking service paired with the Vancouver Whitecaps and Toronto FC to build its brand with sports fans.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
