Sponsorship
Tourism Toronto refreshes stopover campaign
The #TorontoStopover campaign is now in its second year, and is now targeting travelers based on interests and habits.
TCL talks cord-cutting and sponsorship amidst Canadian launch
The television manufacturer talks building a media plan from the ground-up in a relatively complex category.
Days Inn scores partnership deal with CHL
The deal will see the hotel chain partner with the hockey league at three national events.
HP signs on to Toronto e-sports league as sponsor
The Toronto franchise of the Overwatch League launched on Oct. 24 with an event sponsored by HP Omen, Redbull and alcohol brands Diageo and Ace Hill.
CTV, Politico partner for cross-border coverage
The partnership between CTV News and recently launched newsletter, Politico Pro Canada, aims to provide Canadian and U.S. coverage.
Sportsnet plays hardball, acquires Vancouver Canadians
Despite a saturated market, Sportsnet 650 program director Craig MacEwen says the station is on the rise.
Mediacom hires VP of sports division
Jim Kozak joins the sports and entertainment team from Wasserman, where he was VP of properties and experience.
Spotted! Bad Blood’s intense experiential play
The escape room aims to promote season two of the mafia-themed Citytv show.
Stack cozies up to gamers with Twitch partnership
The millennial-focused banking company has developed a strategy to capitalize on millennials’ love of subscription products.
Air Canada expands FanFlights
With the Ottawa Senators now part of the sponsorship family, the program has gone national.
TSN and 7-Eleven expand relationship
The daily news show That’s Hockey is now known as 7-Eleven That’s Hockey.
Canadian Premier League signs Macron as official sponsor
The Italian sporting apparel company will design gear for all CPL clubs as part of its first sponsorship deal in Canada.
Sponsorship spend on the rise, especially in sports: study
Globally, sponsorships are expected to reach US$66 billion this year.
RedTag.ca signs on as presenting sponsor for Serie A
The travel company will be featured prominently in TLN’s broadcasts throughout the next nine months.
Tim Hortons teams with Hockey Canada
In addition to supporting the country’s national men’s and women’s teams, the brand will now also reach 100,000-plus youth hockey players.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
