Sponsorship
Brands are getting into the Taylor Swift spirit
From a major telecommunications co. to tech start-ups, its seems everyone is looking to bask in the artist’s much-anticipated Eras Tour.
StorageMart partners with the Toronto Maple Leafs
The multi-year deal emphasizes the brand’s commitment to Toronto’s local community.
Bauer and Hockey Canada expand partnership
The deal includes equipment for the national men’s, women’s and para hockey teams, plus those competing in the 2026 Olympic and Paralympic Winter Games.
Media Moves: Vendo expands west, while Giphy joins TikTok
By targeting secondary markets, the OOH company is hoping to better serve small businesses and local agencies.
Hockey Moves: Carlsberg, Gatorade and Hellmann’s
The latest in hockey marketing news, from a new beer sponsorship to a partnership with player Sarah Fillier and game day recipes.
CFL signs Coinbase as first crypto partner
The sponsorship includes a social media campaign as well as in arena promotion.
Sportsnet announces new and returning sponsors for Raptors season
Online betting brand BetMGM joins P&G and Subway as partner for the 2024-25 season.
Media news: Collabs abound at Starbucks, Coors and KD
The Raptors, Wicked and Super Mario Bros. are all celebrated in new partnerships.
The house hippo returns for Media Literacy Week
Many of the major tech companies are sponsoring the week of educational events.
Baffin teams up with CFL to tackle cold weather
The latest spot is part of a multi-year partnership between the league and footwear brand.
Mastercard partners with Curiouscast for cybercrime podcasts
This is the first time the credit card company has done this kind of brand integration in Canada.
The CHL has a favourite frozen pizza
As part of the partnership, Dr. Oetker will send a minor league hockey team to practice with Hockey Hall of Famer Jarome Iginla.
Quaker brings the Breakfast Bar reno to hockey’s birthplace
A segment showing the transformation of Deline’s arena kitchen is airing on the season opener of Hockey Night in Canada.
Polysleep is releasing a new season of its Wake up Call podcast
To reach a broader audience, the mattress brand is launching a second podcast next month about the cost of success.
Netflix pulls sponsorship of Canadian arts programs
The withdrawal comes in response to the Online Streaming Act.
