Sponsorship
Network Entertainment signs with Varvatos
A fashion brand expands into content to cross-promote and build sponsorship opportunities.
TD sponsors Junos first Twitter stream
The stream sponsorship represents another expansion of TD’s relationship with the Junos.
Olympic engagement down: study
Millennials boasted the most dramatic drop in how closely they followed the games.
CIBC caps Paralympics sponsorship with airport welcomes
Realism and inclusiveness defined this year’s work as sports becomes a bigger part of the bank’s brand.
Top Chef Canada brings in new sponsors
Four new brands will join Interact, Beringer and Monogram for in-show integrations.
MKTG’s leaders look to sponsorship beyond sports
MKTG new president Matthew Logue and CEO Brian Cooper see a broader, more complex arena of new players and higher stakes.
TaylorMade drives golf sponsorships further
The golf outfitter has paired with the Canadian Junior Golf Association to catch the attention of young athletes.
Shiseido leverages Infinity Mirrors with unique sponsorship
An art-inspired retail product is now available at the Art Gallery of Ontario and nationwide at Hudson’s Bay stores.
Steam Whistle hits the links with Golf Canada
As part of a major sponsorship, the beer brand’s ambassadors and signature vintage trucks will be a regular sighting during golf tournaments.
Six new sponsors for Big Brother Canada
Air Transat will join The Brick as a grand prize sponsor.
CIBC partners with Buyers Bootcamp
Scott McGillivray is back to help flip houses with the financial institution carrying its five-year HGTV partnership forward.
How Canadian brands got in on NBA All-Star action
The game is in L.A., but advertisers used social, digital and point-of-sale campaigns to align with the league and build affinity.
Canadian speed skater goes crypto for sponsorship
Ted-Jan Bloemen will provide content for VR company Ceek and the ONG social network during the Olympics in exchange for cryptocurrency.
Home to Win welcomes four new sponsors
Six brands from previous seasons will also return for broadcast integration and digital vignettes.
Groupe V debuts reality dance competition with Rogers
Danser pour gagner doubles the channel’s homemade reality productions.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
