Television
New direct response channel hits airwaves
BuyNOW is all infomercials, all the time, launching on Rogers with programming also airing on specialty channels across Canada.
Measurement takes centre stage at CRTC Let’s Talk
Numeris and Rentrak on the timelines, potential and pitfalls of bringing set-top box measurement to the market.
Blue Ant teams with Scion for music vid series
The Toyota brand is sponsoring an original series in which up-and-coming musicians team up with visual artists and filmmakers.
Walt Disney warns CRTC against unbundling, ending simsub
Unbundling will mean long-term losses for the consumer with less programming variety in Canada, Disney exec Susan Fox told the regulator on Monday morning.
CRTC grills CBC on proposed new fees
The CBC requested new revenue tools, including carriage fees for conventional and a new Local News Fund for content at the Let’s Talk hearing.
Data Dive: How Canadians interact with live events
IPG Mediabrands on the six insights it’s carrying from recent World Cup viewing to the Toronto 2015 Pan Am Games, which opened ticket sales today.
Corus takes a community approach to reaching moms
A new partnership with Yummy Mummy Club aims to extend the media company’s reach to mothers through social media and branded content.
Telus backs a la carte, targets Shomi at CRTC hearing
The telco said vertically integrated carriers were using programming services to show undue preference for their distribution platforms.
Why Rogers told CRTC to keep the kid gloves on for US channels
“…I don’t want to lose these folks from the ecosystem,” Rogers’ SVP David Purdy told regulators during Thursday’s Let’s Talk TV hearing.
TV needs guidelines, not regulations, Shaw tells CRTC
Company executives stressed allowing market forces to decide on pick-and-pay and cable unbundling in its Let’s Talk TV presentation. (Shaw Media EVP of content Barb Williams pictured)
GM’s 2014 NFL strategy
The automotive brand has increased and shifted its spending to premium segments on CTV’s NFL broadcasts this season.
Rogers backs pick-pack cable packaging in CRTC hearings
The cable and mobile giant also opposed the end of simultaneous substitution. (Rogers Media president Keith Pelley pictured)
Corus to CRTC: more choice will ‘paralyze’ consumers
Corus took a largely anti-regulatory stance on Wednesday, arguing the broadcast system is working fine as-is, both from a revenue and customer satisfaction perspective. (Corus CEO and president John Cassaday pictured.)
Give indies a fair fight, Blue Ant urges CRTC
Raja Khanna, CEO of TV and digital at the company told the regulator seven of its eight channels would likely fold under pick-and-pay.
BCE calls for skinny basic, retaining simsub at CRTC hearing
The telco’s execs, including Kevin Crull urged pick-and-pay to allow consumers to purchase any service not included in a skinny basic package.
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