Television
More than a quarter of Canadians still watch live TV
Roku’s latest survey found a slight uptick in streamers taking action after viewing an ad.
Pluto TV adds CBC, Reuters and CNN channels
The FAST service is adding local and international coverage in an effort to strengthen its news offering.
CBC reports record numbers for the Paris Paralympic Games
Canadians spent an average of 1.2 million hours a day watching the Games, an increase of 119% from Tokyo 2020.
Media Moves: Wondery, TSN, Food Network strike new deals
To keep you in the loop, here are some of the sponsorship and ad news breaking this week.
Postmedia Studios launches with goal to create original content
The company is working with Contend to create series based on true Canadian stories.
McDonald’s dominates the TV market for third week in a row
Leon’s and Tim Horton’s rounded out the top three list for the week of Sep. 2 to 8.
Canadians aren’t affected by ads near controversial news: report
A ThinkTV report also found that 94% believe homegrown news is important.
Bell Media launches TSN on Prime Video
The company says French-language channel RDS will also be available for Prime members soon.
McDonald’s is still the most active advertiser on TV
The latest AdEase report shows that the QSR recorded 2,979 combined occurrences from Aug. 26 to Sep. 01.
Corus Entertainment strikes new amendment to debt repayment plan
The current deal also includes requirements to use any excess cash to repay outstanding balances on the debt
Slice adds 173 hours of fall programming after losing WBD rights
The lineup includes licensed shows from Paramount, AMC Networks’ We TV and Lionsgate.
CBC saw viewers jump 188% for the Paralympics Opening Ceremonies
Compared to the 2020 Tokyo Games, this year’s Paralympics Opening Ceremonies saw bigger audience numbers.
Amazon Music set to launch series in partnership with Parks Canada
Northern Echoes will feature artists from across the country, while exploring national historic sites and parks.
Telus expands its EnContinu+ streamer
The service includes two new bundles with access to Club illico, Netflix and Prime Video.
Media Moves: Rogers, La Presse, Paramount and X
In case you missed it, here are the new tools and channels being launched by mediacos.
