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BBM Overview: New PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton and Calgary.
The Dominion goes back to its roots
The insurance co has launched a TV campaign exclusively on TSN that plays up its Canadian heritage and targets suburbanites aged 35 to 50.
Jolly St. MiC: Target Holiday Road Trip hits Toronto
The retailer’s latest experiential campaign will be offering Torontonians Starbucks gift cards, Target swag, a downtown shuttle service and holiday tunes.
CBS Outdoor goes digital
The OOH ad space provider is rolling out digital billboards in Calgary, Edmonton and Toronto.
Spotted! Agency staffers take to the ring
Check out our video featuring boxers from Innocean, Grip and more who capped off weeks of training at Agency Wars III.
Former Postmedia VP starts at News Canada
Shelley Middlebrook is the new executive VP of business development at the news company.
Steven Goldsmith named president of The Shopping Channel
The former Sears exec will oversee the Rogers Media channel’s multi-platform retail strategy, and lead e-commerce, on-air production and mobile merchandising.
Blue Ant acquires Cottage Life Media
The media co has purchased the lifestyle hub’s four consumer magazines, as well as its custom publications, books, social media apps and consumer shows.
Kraft Dinner wants to be your last meal
The Kraft brand is capping off a year of increased digital engagement with an OOH and social campaign spoofing the end of the Mayan calendar.
Dragons’ Den, Ford reveal game changer
Gaye McDonald, director of marketing, CBC Revenue Group, talks to MiC about the lessons learned during the brand integration.
Panasonic shows off latest cameras
The electronics maker is promoting the Lumix G series with a mobile-compatible website that offers an in-depth look at its features.
AOL acquires Buysight
The deal allows AOL to better retarget ads through Buysight’s technology.
Bell slam dunks two new channels onto mobile
The telco has launched NBA TV Canada and NBA on TSN to offer basketball fans access to games and original programming.
Integration inspiration: US reality show imports
Lauren Richards and execs from MEC and MediaCom weigh in with potential activations on the Canadian versions of The Amazing Race and Big Brother.
Juice Mobile takes top prize at 2012 Digi Awards
The company won for Most Promising Digital Media Company at last night’s ceremony, with PHD and Cossette also getting nods for work with the Yellow Pages Group.
