Simon Jennings to head up new Gesca Toronto office
The former Postmedia exec tells MiC about plans to launch the Toronto post for the media co.
PHD wins Moen
The agency will take over from MediaCom in January 2013, following a review.
JWT launches its 2013 trend list
Play, predictive personalization, stress and the link between health and happiness top the agency’s annual report.
No more The L.A. Complex for MuchMusic
Bell Media confirmed Monday it will not be ordering more episodes of the homegrown soap.
Chatelaine and Flare relaunch online
The Rogers Media publications are focusing on larger ad units with a new design that tailors itself to four specific device sizes.
Best Buy Canada unwraps the power of tech gifts
The electronics retailer has launched its holiday campaign with the message that the right technology can make anything happen.
Bob White honoured by NABS
The long-time volunteer will be given the Paul Mulvihill/NABS Heart Award later this week.
Grey Cup crowned ratings champ: BBM
The CFL’s final game scored a touchdown with Canadians, netting 5.46 million viewers, while American Thanksgiving caused a ratings dip for The Big Bang Theory.
CTV to bring The Amazing Race to Canada
Sponsor and partnership opps are open for the local version of the international franchise, slated for broadcast in the summer of 2013.
NFC trend shows promise for advertisers
Gauge Mobile Solutions shares the latest report on the technology, which suggests it will open up significant OOH, POS and print ad opportunities.
Audi shows off its technology
The car co has launched a new Canadian campaign aimed at showing off its Quattro all-wheel drive capabilities.
Bell Mobility buys the most: Media Monitors
The telco jumped into top spot with a Toronto buy, and also took top spot in Montreal with a Bell Bundle campaign.
Salvation Army renews holiday donation drive
The charity’s 2012 campaign features overhauled creative, including an animated TV spot and new donation options.
Boom 97.3 celebrates end of the world
The Toronto radio station’s latest promotion plays on the apocalyptic predictions of the Mayans and offers listeners daily trips to Mexico.
MuchMusic expands event footprint
Bell Media’s director of brand partnerships tells MiC about the sponsors for the Big Jingle and the additional events it plans on adding in 2013.
