PHD gets gamified
The agency has launched Source, a new operating system that uses game mechanics to get daily tasks done.
Magazines must go multi-channel: panel
Steve Maich, publisher and editor-in-chief, Sportsnet and Merida Lake, brand director, Fresh Juice, share their thoughts on the future of the magazine nation.
Selling out pays off at Dixie Outlet Mall
The retailer location’s new campaign offers gift cards to consumers who promote it via Facebook, Twitter or Instagram.
Travel+Escape partners online
The Blue Ant Media brand is leveraging its partial Torstar ownership to offer clients sales opps on Jaunt.ca.
Molson, Hailo to help with holiday cab bills
The brewer has teamed with the app to offer discounts on taxi services through in-store promotions with 100 Toronto establishments.
Sun Media to add a paywall
The digital hubs of the publisher’s papers will introduce the Sun+ subscription service Dec. 4.
TSN to run on World Juniors Time
The sports broadcaster has launched a new campaign to help Canadians navigate this year’s tournament, which is being played in Ufa, Russia.
Bell Media gets in The Loop
The media co is rebranding Sympatico on Dec. 13 with an increased focus on video and lifestyle content.
Scene targets mobile gamers with Kiip
The entertainment loyalty program is handing out free movies by partnering with the in-game rewards company.
Channel Zero launches Rewind
The broadcaster’s new specialty channel targets Generation Xers with classic movies from the ’70s, ’80s and ’90s.
eLuxe gets integrated
The online clothing shop launches its first multi-platform campaign and pops up a bricks and mortar shop in Toronto.
Rouge Beauty expands salon network
The OOH option from Rouge Media Group is now in more than 600 locations in markets such as Calgary, Ottawa and Quebec.
eTalk ventures to Middle Earth
The entertainment talk show has joined forces with Warner Bros. Canada to promote The Hobbit: An Unexpected Journey.
Target spreads the holiday cheer
The brand is launching the latest in a line of experiential events later this week, travelling from the East Coast to West.
100th Grey Cup sets record numbers
An average audience of 5.8 million viewers watched the CFL event on TSN and RDS, up 28% versus last year.
