LG debuts an emotionally-driven campaign
The brand aims to connect emotionally with a new multi-platform campaign, which includes lower-third ads running during shows on CTV and Citytv.
TC Media closes More and Vita
The magazines will cease publication after their December/January issues.
Sobeys serves up holiday helpings
The grocer is taking this year’s holiday campaign digital, with product videos, recipes and blog posts.
Spotted! Jack Astor’s hits the road
The restaurant chain is using a food truck, which will travel to four Ontario cities and give out free samples, to promote its new menu.
Cracking CBC’s winter code
CBC English Services EVP Kirstine Stewart on cost-effectiveness and connecting with Canadians with the winter 2013 schedule.
Red Bull makes Canada its playground
The energy drink company’s new app lets users scout local sports and entertainment spots and share their favourite locations, images and videos.
TVO refocuses on digital content, reduces TV workforce
CEO Lisa de Wilde on the brand’s new focus and where cuts will be made.
Quebecor posts lower Q3 profit, despite revenue rise
The company’s Sun Media division has announced a restructuring, which will mean the closure of two production plants and loss of about 500 jobs.
TSN and Hockey Hall of Fame extend partnership
The new agreement will see the specialty sports broadcaster remain the Hall’s official TV and radio broadcast partner until at least 2022.
Staples Advantage gets messy
The business arm of the office supply chain is breaking into social media with a contest that will reward Canada’s most disorganized employee.
Subway keeps skating with the CHL
The QSR is now the official training restaurant of the league, and will promote the partnership with TV and in-store advertising.
Spotted! Spiderman buys big
Sony Home Entertainment has launched an OOH campaign aimed at reaching mass audiences for its biggest Blu-ray DVD release of 2012.
Pattison changes its lights
The OOH company has converted 7,800 billboards to LED over the past six months.
Cracked, Arctic Air topline CBC’s primetime winter sked
Alan Dark, GM, CBC revenue group, tells MiC he is planning for new NHL games to be added to that lineup starting Dec. 1.
Metro launches new ad unit
The daily paper is running the “splitter,” which cuts double-page spreads across the middle, for the first time tomorrow morning with a new ad from Wind Mobile.
