Mazda goes covert
The car co has launched a digital campaign featuring undercover German engineers aimed at reframing how consumers think about the brand.
Fall TV: Mid-season check in
Directors from Maxus and Media Experts on the strong players and surprises from the first two months of the new season.
Taking the pulse of the radio industry: Study
Lauren Richards and the Canadian Association of Radio Broadcasters measure the effectiveness of the audio medium.
Larry LaPorta joins BPA board
The Beiersdorf Canada GM is the latest member of the board for the organization.
Spotted! HuffPost’s large format app
Several giant tablets have been placed in transit and shopping destinations for pedestrians to test out the site’s new Microsoft Windows 8 app.
Sport Chek takes little leagues to the big ice
The brand recently suprised youth hockey leagues with games in the Air Canada Centre and Scotiabank Saddledome arenas.
Lilydale shows its classic side
The company has launched a new TV campaign aimed at moms, with an old-school 1940s spokesperson.
Nissan sponsors special edition of Globe and Mail
The auto brand has launched an execution dominating the media co’s special US election edition and online coverage this week.
The Morning Show makes it all better
Global has launched a multi-platform campaign and is paying for breakfast tabs, transit fares and groceries to promote its morning program.
The Canadian Cancer Society gets FearLess
The organization has launched a new campaign aimed at airing the fears people have around cancer.
AppNexus announces Canadian GM
The real-time advertising tech company’s Toronto office will launch within a month and be headed up by Heather Forrester.
Plan Canada promotes Gifts of Hope
The organization is changing platforms for this year’s campaign, which includes TV featuring the voice of Canadian actor Gordon Pinsent.
Microsoft launches Ads in Apps, industry responds to Do Not Track
Reps from Xaxis and Maxus voice their concerns regarding DNT in IE10, and information on where Canadian clients can place ads in Microsoft Windows 8.
CBS expands its mandate
To fill a void left by the Radio Marketing Bureau, the organization has re-engineered its website and is providing detailed info on each radio station in Canada.
Spotted! Walmart and Mattel take window shopping up a notch
The retailer and toy brand have launched a QR code-based shopping wall in Toronto.
