LCBO sets its sights online for Wine Country Ontario
Research has shown that consumers are talking about wine on the web, and so the liquor board decided to change things up with a primarily digital campaign to promote the tourism co.
Cashmere speaks up for the Canadian Breast Cancer Foundation
The Kruger Products brand is showing more love for its partner foundation by placing ads that promote its limited-edition Pink Cashmere product in French Canada.
Sony experiments with MTV
In the closing chapter of of its Xperia campaign, the brand has partnered with the music channel to create videos of musicians playing with instruments made of random objects.
SavvyMom Media marrys brands with bloggers
President’s Choice and Smuckers are the first to use the media company’s new offering, and will have mom bloggers creating sponsored posts for the brands’ products.
Microsoft Advertising names new marketing director
Lynne Clarke has been promoted to the position, replacing Jacqueline O’Sullivan who is moving to the global office in London.
On the MiC: Tom Fotheringham
The OMD director of digital solutions on digital trends and what he will be covering at Friday’s IAB Canada Mixx conference.
Spotted! Audi hits the pavement with slot cars
The new stunt puts businessmen in the mini-driver’s seat.
AToMiC: GE mines the interactive landscape
The company has launched a 3D gesture board at Toronto’s Pearson Airport aimed at raising awareness around its mining business.
NHL lockout: What’s a media buyer to do?
MiC speaks to PHD’s Rob Young and Starcom’s Bruce Neve about their concerns of a continued shut-out and the options if players don’t make it to the rink.
Dole Canada takes a simple approach
The CPG brand is entering the granola bar market and promoting its new Live Right Bites product with a print and outdoor campaign featuring fruity creative.
Jon Arklay promoted at Bell Media Agency
The former VP of creative and brand at Bell Media is now heading up the media strategy and buying division of the company.
Couch critics: Over the Rainbow, The Mob Doctor and Revolution
Predictions on which shows will soar and which are headed to an early start on the golf course from the team at Denneboom and Bensimon Byrne’s Max Valiquette.
CBC’s search for Dorothy goes social
The pubcaster has taken its second-screen apps up a notch for Over the Rainbow, using audio cues and live events as ways viewers can vote for their favourite contestant.
Online ad revenue to reach $2.8 billion this year
The IAB’s annual survey reports that online revenue increased by 16% in 2011, placing the platform just below revenue from TV and above that of daily newspapers.
Hollywood Suite rebrands two
The set of channels is introducing AXN Movies and Sony Movie Channel to its lineup.
