Reactine sides with sufferers
The Johnson & Johnson brand has released a new batch of OOH and TV spots which take allergy symptoms seriously.
Remedy Health Media enters Canada with Crucial Interactive
The health and lifestyle publisher is now working with the Toronto-based agency to get Canadian advertisers onto its sites.
Videotron tricks technicians with new ad campaign
The Montreal-based telecom co caught its technicians on hidden cameras to highlight their customer service skills.
Honda Dealers take top spot: Media Monitors, May 14 -20, 2012
The auto dealer entered the chart at #1 in Toronto, while Ford Dealer Association made the largest radio purchase in Montreal.
Astral Media shareholders approve BCE takeover deal
Investors holding each of Astral Media’s three classes of shares voted over 99% in favour of the takeover deal during a meeting in Montreal.
App-etite at C2-MTL: HuffPost launches app for the soul
At the Montreal creativity conference, Arianna Huffington announces an app to make you feel better.
JFL42 kicks off this fall
Sponsorship opportunities are available for the new comedy and interactive festival which will be headlined by Louis CK in Toronto this fall.
Maynards lets Granny loose
The Kraft-owned brand is at it again with an OOH campaign that puts a new face to its candy.
Spotted! Rimmel puts Canadians behind bars
The Coty brand recreated its on-air, online and print advertising with real-life street-level stunts in Toronto and Montreal.
Dell and WestJet team up for experiential marketing campaign
Business travellers test out the brand’s computers through Try + Fly Lounge and in-flight experience
Say Media grows a green thumb with Gardenista.com
The digital publishing company has rolled out a new gardening vertical with juice brand, Odwalla, as launch partner.
Kokanee makes a movie
The Labatt beer brand has launched a campaign asking consumers to get involved in the feature length film which will be released in 2013.
MEC adds a president of digital
The mediaco has hired Jack Bamberger to the new role where he will oversee the agency’s digital, social, search, mobile and emerging platforms.
Agropur asks if you’ve seen them
The dairy cooperative is promoting with a new OOH and print campaign in Toronto and Vancouver.
Julie Myers takes the top spot at COMB
The ZenithOptimedia president was named board chair at the organization’s recent meeting.
