Sportsnet steps into tonight
The Rogers Media-owned sports property now has its own branded content page in the Toronto free daily.
Astral RadioPlus gets outside with Sears
The mediaco has worked with Vizeum to create a summer-themed game that lives on 21 of its radio station’s websites.
Labatt is back with UM
The beer company confirms that its deal with OMD did not go through because business terms couldn’t be reached.
Xaxis opens up shop in Toronto
WPP’s GroupM audience-buying company has launched its first Canadian office with former VP of the Canadian Circulations Audit Board, Rodney Perry, as its managing director.
Accessible Media shows and tells
The non-profit broadcaster launches a specialty TV campaign to talk about its audio offerings to those who are blind or have poor vision.
New York Fries travels with consumers
The QSR dotted Toronto with outdoor ads and launched a nationwide radio campaign to entice mall-goers to try out its new poutine.
Upfronts 2012: The social hits
The rundown on what new shows have garnered the most social media buzz, with data from Networked Insights.
The Big Bang Theory ends on a high note: BBM, May 7 to 13, 2012
The season finale of the CTV comedy drew the most viewers for the week, with Survivor: One World topping the weekly averaged show list.
Mindshare Canada expands executive suite
Jake Norman has been promoted to the new role of president and chief strategy officer at the media agency.
Upfronts 2012: Robin Legassicke on the CW’s USP
The Maxus Canada group director ends the week at the youth-targeted presentation.
Revealed: Canada’s most profitable specialty channels
Shaw Media’s DIY Network pulled in the top revenue for 2011, according to the CRTC report.
Zoum Armada adds Inter Rhone wines to its portfolio
The Quebec-based agency will be working on branding and marketing of the company’s Cotes du Rhone and Vallee du Rhone wine brands.
Upfronts 2012: What’s back, what’s not
Check out the holes left by non-returning US shows in the Canadian schedules, as execs head to LA to buy up new programs.
Spotted! Michelob Ultra targets health-conscious drinkers
The new light beer has arrived in Canada with a marathon-style sampling station and multi-platform campaign.
Sears makes a move to the top: Media Monitors, May 7 to 13, 2012
The retailer landed in the #1 spot in Toronto, while Ford Dealer Association made its debut with the largest radio purchase in Montreal.
