Playback Summit: The secret to successful branded entertainment
Capital C’s Tony Chapman, SMG’s Bruce Neve and Bell Media Digital’s Jon Taylor on navigating the branded landscape and putting the consumer front and centre.
AOL Travel moves to HuffPost Canada
The travel vertical has moved and changed its name to HuffPost Canada Travel, allowing it to reach a broader and younger audience.
Rogers’ earnings dips from mobile and cable headwinds
Tough competition in the mobile and cable TV sectors has the media company feeling the heat, judging by its first quarter financial results.
Say Media launches new pricing model
The Montreal-based media co has launched Content Ads in conjunction with the new model that allows advertisers to place ads at a cost-per-exposure rate.
Wendy’s instills poutine pride
The QSR is now offering poutine on its menu and is campaigning for it to become the official national dish.
Corona celebrates the May long weekend
The beer brand is counting down to the weekend New Year’s-style with a Facebook app and offline celebrations in Toronto and Montreal.
Dove highlights retouching
The beauty brand is launching a one-day campaign aimed at sparking a conversation around digital alterations in advertising.
Spotted! Red Bull drops from the skies
Crates filled with energy drinks were dropped from helicopters onto 400-plus university campuses worldwide, including six in Canada.
TC Media signs production deal with V
The media co’s new TV production unit will be producing news for the network beginning this fall.
Bee Media acquires Adcentricity
The mobile shopping platform, which will now operate under the digital media co’s name, has launched two new location-based tools in the wake of the merger.
Call for entries: Media Agency of the Year
The competition for top media agency in the country has begun, with the first round of submissions due May 18.
OMD wins Canadian Olympic Committee account
The media co will be responsible for the planning and buying of media effective immediately.
TC Media adds a digital director of business development
Jennifer Fields is joining the company in the role, effective immediately.
Ontario Nurses Association highlights healthcare MVPs
The union has rolled out a radio campaign, created and planned by Doug & Serge, that compares nurses to pro athletes.
From NFC to measurement changes: OOH innovations
Zoom Media adds Nielsen metrics to networks, and Astral introduces NFC and Visual Optimization tools.
