2012 CMDC Conference gets major makeover
The event is getting a new location and format to match the ever-changing marketing world.
Pizza Delight disrupts at-home dining
The Canadian restaurant repositions itself with a TV spot that attempts to speak to families in the Maritimes.
E! unveils launch date for new spring slate
Season seven of Keeping up with the Kardashians and the launch of Mrs. Eastwood & Company kick off in May.
CBC English services to cut 256 jobs
In the wake of federal government cuts, the CBC has cancelled Connect with Mark Kelley and Dispatches with Rick MacInnes-Rae.
Fox announces renewals
Where New Girl, Glee and Raising Hope fit on the Canadian sked.
Metro revamps and rolls out
The daily news publication has launched new mobile and desktop offerings to gear up for its biggest ad campaign ever.
Jays pitch in on advertising campaign with t.o.night
The nightly newspaper handed control of its editorial content to three Toronto Blue Jays pitchers to promote the team’s home opener.
Dissecting ‘Reasons Mommy Drinks’
Lyranda Martin Evans from KBS+P and Fiona Stevenson from Procter & Gamble on how their blog became a testing ground for engaging in the digital space.
Visa shares your playoff pain
The credit card co launches a TV and digital campaign for those whose favourite NHL teams didn’t quite make the cut.
Report: Canadian cord-cutting on the rise
A new survey indicates more Canadian homes are bypassing cable or satellite TV to view their favorite shows online or over-the-air.
Boston Pizza goes boneless for the playoffs
The restaurant is looking to build on last year’s success in wing sales, with a new campaign and fictional character.
The Big Bang Theory is back on top: BBM, March 26 to April 1, 2012
The comedy landed in the #1 spot, with the CTV Evening News bringing in the most viewers for the weekly averaged show list.
Internet ad spend hit $85 billion globally in 2011: GroupM
Facebook was the top publisher for the year in Canada, according to the yearly report.
IAB Canada launches Western Regional Council
The new council will be led by Trevor Carr, CEO of Noise Digital, and will focus on increasing awareness of digital in western provinces.
OMAC reveals itself
The OOH organization has confessed to being behind this winter’s “Holiday Initiative” campaign.
