CBC asks CRTC to put ads on Radio Two
The plan is to increase self-generated revenue after weighing the impact of Ottawa cutting $115 million from its annual subsidy over three years.
How to cut through the cluttered sponsor-verse
Sponsorship expert Kim Skildum-Reid dished out advice at yesterday’s 2012 Sponsorship Marketing Council of Canada Conference.
MediaCom Canada clients get first dibs on Xbox app opps
The deal includes pre-roll and interstitial video ads on newly-launched entertainment apps on the system.
IAB Canada launches RTB committee and event
Committee chair James Aitken tells MiC why the organization needed to dive deeper into the RTB space in Canada.
Maxus Canada adds a director of trading
Deborah Coyne joins the agency from Excelerator Media.
Fallsview brings the fun
The Niagara casino is moving beyond the games for its latest campaign.
GroupM launches innovation unit
GroupM Next will be led by Chris Copeland and focus on diving deeper into areas like research and technology for clients.
Well.ca shops with commuters
Taking cues from Tesco in Korea, the online store has put up virtual shopping walls in downtown Toronto targeted at moms in the city.
Canadians belt it out for Travel Alberta and the Calgary Stampede
The tourism brand is celebrating the centennial of the outdoor show with a contest that asks Canadians to submit their best “yahoo” rendition.
Triscuit lets Canadians play director
From decisions on the recipe shown to the clothes the actors wear, the Kraft Canada cracker put consumers in the director’s seat for its latest TV commercial.
Nutrience gets social for a good cause
The pet food brand has partnered with the Ontario SPCA to launch a social media-inspired campaign for down-on-their-luck pets.
Secret Location, Thunderbird Films win Digital Emmy
The transmedia episode Endgame Interactive, a digital extension of the former Showcase drama, earned the award in the fiction category.
Maxus adds a global talent director
Madhvi Pahwa has been appointed to the new role, and will be based out of India.
The Verdict: Coca-Cola Zero attempts the impossible
The brand talks to MiC about its campaign that brought the Toronto Maple Leaf experience to everyday hockey players.
Newspaper outlooks remain positive
MiC speaks with the Globe and Mail, Toronto Star and National Post about 2011 readership gains in different markets and demographics.
