Wade Makarus joins Zoom Media
The media co adds Makarus as its national director of media integration.
Richard Beaven steps down as worldwide CEO of Initiative
Beaven will be succeeded by Jim Hytner in a series of executive moves at the IPG Mediabrands agency.
Maytag takes over Monday night at the CBC
The home appliance brand has produced co-branded spots with the broadcaster that will air during shows including Coronation Street and Redemption Inc.
Oreo blows out 100 candles
The Kraft Canada cookie brand is celebrating with a cross-platform campaign and birthday party tomorrow at Toronto’s Eaton Centre.
Coca-Cola Covers expands for year two
The contest, which is put together with MuchMusic, is upping the stakes for this year’s big winner.
Metro polls taxi passengers
The newspaper is using Play Taxi Media touch-screens to conduct surveys with urban Canadians.
Academy Awards tops the chart: BBM, Feb. 20 to 26
The 84th annual awards show raked in the most viewers for the week, with CTV Evening News on top for the weekly-averaged shows.
Kevin Crull: broadcasters need to mend fences with carriers to fend off Netflix
The Bell Media topper told the Prime Time conference in Ottawa that Netflix has a superior offering, and Canadian players need to up their game.
Metro launches six
The daily newspaper is expanding, with print editions in two new cities and digital-only publications in four additional locations.
Margot Brown retiring
The Winnipeg media VP is bowing out after 45 years in the business.
TC Media tapped to handle Cue Digital Media’s Quebec sales
The media co will act as Cue Digital Media’s exclusive agent to Quebec agencies and marketers.
Canadian nets ink deals for Nickelodeon series
YTV, along with Telequebec, TVA/Yoopa and VRAK TV, have acquired and renewed licenses for several series from the US children’s channel.
John Frieda launches with colour
The beauty brand’s first foray into hair colour is being promoted with a cross-platform campaign.
Chevrolet Dealers continue to buy big: Media Monitors, Feb. 20 to 26, 2012
The auto association tops the radio charts in Toronto, with Brault & Martineau making the largest purchase in Montreal.
NBC and CTV to air Saving Hope in summer 2012
Entertainment One has inked a stateside deal for the fast-paced medical drama ahead of production getting underway in Toronto on March 12.
