Herd.fm shares music on the go
The location-based digital music app, created by Secret Location, is on the lookout for sponsors as it gears up to head to SXSW.
Oscar viewers remain steady
Billy Crystal’s ninth time hosting the Academy Awards saw a bump in younger viewers on CTV.
Nike brings local hockey to life
The sports brand has created a touring experiential hockey truck with its own personality.
NextSportStar.com to launch live broadcast
The social media site, which recently signed with Olive Media to rep its ads, will launch an interactive show this April.
NABS invites you to have a quickie with an exec
The organization’s second Speed Mentoring event will feature mentors from agencies including MediaCom, Cossette, PHD and Starcom MediaVest Group.
PepsiCo revamps the Dew
The company is relaunching the brand in Canada with a campaign that kicks off this Friday in Toronto.
Coco Rocha to host Canada’s Best Beauty Talent
The Canadian model will also star in a L’Oreal Paris Superior Preference Haircolor ad campaign launching this fall.
2012 Mobile Future in Focus: comScore study
The report states that Canadians are increasingly using mobile to access retail and commerce sites.
Rogers unveils NextBox 2.0
The media co has launched a multi-million dollar campaign for its enhanced home viewing product, which has ad space available.
Big Bang Theory stations at the top: BBM, Feb. 13 to 19, 2012
The CTV comedy makes a top spot comeback, with Global’s Survivor off to a good start with the most viewers Wednesday night.
Goon poster furor: why censorship is the best publicity
Though unclear whether the City of Toronto or Astral Media ordered the removal of the posters, the hockey comedy benefited from some pre-release press.
King builds its case online
The Showcase drama has launched a video series to ramp up excitement in advance of its second season.
ComFree sells itself, commission free
The real estate brokerage launches a campaign with an increased focus on OOH to set the record straight on exactly what it does for consumers.
MiC’s Global Tour: digital OOH
Rebecca Shropshire from UM Canada critiques the international ads, including a Minority Report-style gender-specific execution in the UK.
CTV rolls out Academy Award broadcast details
L’Oreal and Becel are back as broadcast sponsors, with Bell Fibe and Infiniti on board as first-time digital partners.
