Prime Time 2012: Why TV doesn’t make any sense, and Google and Facebook do
Interactive guru Robert Tercek told the conference that broadcasters need to get their heads out of the sand and embrace social media and other emerging digital platforms.
Vizeum Toronto wins Canadian Breast Cancer Foundation
The Aegis Media agency will launch the partnership by working on the 2012 Run for the Cure campaign.
OMD gets top spot in Gunn Report
The annual listing ranks the most-awarded agencies and advertisers at media competitions worldwide.
TVA Group posts reduced Q4 earnings on Sun News launch costs
The Quebec broadcaster, a division of Quebecor Media, absorbed losses after starting up TVA Sports and Mlle last year.
Facebook launches redesigned pages for brands
Karel Wegert, director, digital solutions at Media Experts, weighs in on the changes and the challenges brands may face using the new Timeline.
Rain 43 expands team
The Toronto agency has announced the addition of two new ACDs and a director of media and engagement.
Astral introduces a new tech to its outdoor products
The OOH division is set to roll out Near Field Communication (NFC) enabled street furniture in both Toronto and Montreal.
Baton Rouge launches a hot little number
The restaurant chain is targeting men with a new TV campaign that spoofs late-night XXX commercials.
Elle.com offers Canadian advertisers more leg room
The US site has signed with TC Media as its ad rep, allowing the media co to add to its female-focused portfolio.
Slice unveils its Vancouver Housewives
The Real Housewives of Vancouver will launch with a two-hour premiere on April 4.
TC Media merges management
The media co has turned its 360 solutions and digital sales teams into one group.
Spotted! Axe takes to the slopes
The Unilever brand sponsored a bra tree and placed ads at 10 ski areas to target young males.
Lost Girl Pre-Show aims to grab fae-netic fanbase
Filmed on-set, the one-hour special will air on Showcase Apr. 1 at 8 p.m., just ahead of the show’s second season finale.
OMD wins Trader Corporation
The media co and DDB Canada are responsible for relaunching the brand’s Autotrader.ca site.
Herd.fm shares music on the go
The location-based digital music app, created by Secret Location, is on the lookout for sponsors as it gears up to head to SXSW.
