OMD tops RECMA report
The network is the top performer according to the ranking, which includes results from 40 countries.
McDonald’s Canada gets original
The QSR has launched a YouTube and Facebook web series to promote its new McCafe offering.
Benefit Cosmetics mixes it up
The beauty brand launches a poster campaign with an added gifting twist.
CRTC accepts Bell Media’s ‘Confession’
The Category 2 digital channel will focus on TV shows about “people and organizations that uphold law and order in our society.”
BBM Overview: New PPM Ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton and Calgary.
Pattison secures a five-year public transit deal
The agreement grants the OOH and transit media co the rights to advertise on 55 buses in Saint John, NB.
CTV to double-debut The L.A. Complex in January
Formerly known as Highland Gardens, the new Canadian series will debut in simulcast on both CTV and MuchMusic.
The Heretics coming to Shaw, TMN and Movie Central
The Canadian co-produced European costume drama will begin filming next summer.
Citytv launches video app for iPhone and iPod Touch
The app will live-stream daytime content and offer video-on-demand episodes of primetime programs.
Four Weddings Canada to premiere in January on Slice
The bridal competition show is launching with a cross-platform campaign, which includes an Angry Birds-style online game.
Bell High Speed Internet connects at the top: Media Monitors, Nov. 28 to Dec. 4
The internet provider makes the largest radio airtime purchase in Toronto, with Sears dropping to the #2 position.
Vancouver Sun launches Chinese-language website
RBC and local real estate developers have sponsored the launch of Taiyangbao.ca.
CBC to search for “Canada’s Smartest Person”
The special will pit four participants against each other, and will also enable viewers at home to test their smarts via an interactive app.
Global News and Shaw Multicultural partner on Mandarin-language newscast
Global National Mandarin will launch on Jan. 23, 2012 and air in Vancouver and Calgary.
Scene promotes your crew
The movie rewards program has launched Scenetourage, awarding more points to users who see movies with family and friends.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
