MediaCom wins Media Agency of the Year
Cossette’s Terry Horton and Media Experts’ Mark Sherman are also honoured with Media Director of the Year titles at strategy‘s annual awards show.
Media Directors of the Year
Cossette Media’s Terry Horton and Media Experts’ Mark Sherman are Strategy’s Media Directors of the Year.
Ipsos measures radio impact
The measurement co finds the platform has an impact on all stages of the purchase funnel.
Quebecor sees Q3 drop
A one-time accounting loss and weaker TV revenue lead to the tumble, despite higher overall revenue.
MediaCom Canada wins Mobilicity
On the heels of the win, CEO Jamie Edwards talks to MiC about what sets the GroupM agency apart in the marketplace.
AToMiC: Ice Pilots NWT gets interactive
The History Television show has launched an online scavenger hunt for its third season.
Porter Airlines flies to the top: Media Monitors, Oct. 31 to Nov. 6
The regional airline buys big in Toronto and Montreal.
Yahoo! and AOL announce display ad agreement
The two companies will offer each other’s non-reserved standard inventory in Canada.
Shaw’s Barbara Williams: returning US shows are clicking with advertisers
The Shaw Media exec says Global is relying on bench strength to make gains in primetime.
Best Buy says ‘game on’
The retailer is targeting moms with its holiday campaign which features a big TV buy and a Facebook game.
Chevrolet named official partner of the Pan Am games
The brand partnership includes transporting athletes at the 2015 sports event in Toronto.
Nissan Canada signs on to Canada’s Got Talent
The car co is the founding partner for the reality series, set to launch in March 2012.
Teletoon’s evil new social media strategy
The channel’s latest campaign uses StumbleUpon to drive web traffic to proprietary content and blogs covering its Top 5 Retro Villains contest.
Postmedia drops three execs
The media co has announced three of its digital execs are leaving the company.
The Heart and Stroke Foundation gets real
The charity advises Canadians of the early onset of heart disease with a bold new campaign.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
