Notes from the Mediascape: SocialSamba brings TV characters to life
The US-based company creates personalized, real-time conversations with fictional show characters and their fans.
BMW gets personal in Maclean’s
The luxury car co highlights its text-to-speech tech with a personalized note to each subscriber.
Spotted! Clancy’s Meat Company gets bullish
The Vancouver-based butcher franchise stops pedestrians in their tracks with a stunt aimed at communicating its forte.
Nintendo sends Zelda fans on a hunt
In anticipation for the release of Zelda: Skyward Sword, the game developer launches a scavenger hunt using QR codes.
Bell Media has ‘strong’ third quarter
The TV, radio and internet media unit posted $435 million in Q3 revenue on rate hikes for its TV sport channels and strong advertising revenue.
The Comedy Network adds new show
Ad and sponsorship opps around Only in America with Larry the Cable Guy are available.
CBC head: ‘We knew this was coming’
Kirstine Stewart talks to the Broadcast Executives Society about digital, ratings and fall TV.
Yahoo! Divertissement launches in Quebec
The French entertainment site with a local perspective has ad opps available.
TTC ad space now available for 2012
Pattison announces a new real time measurement system for clients beginning next year.
The final holiday sale at Zellers
The retailer launches a Facebook campaign that has shoppers making the festive decisions, and playfully references the arrival of Target.
Mott’s Clamato recruits an ambassador
The Canada Dry Mott’s brand searches for an outgoing Caesar-fanatic to educate consumers about the drink.
MediaCom Canada adds head of HR and talent
Theresa O’Connell joins the company in the newly created role.
Statscan: domestic broadcasters rebound in 2010
The latest industry snapshot points to private broadcasters’ recovery from the 2008-09 economic slowdown.
Newspapers down: ABC
With the exception of four titles, all measured dailies in Canada dropped in paid circulation, according to the latest report.
Travel+Escape launches with Thomas Cook
The travel sales company’s partnership with the channel’s relaunch also marks its re-entrance into the Canadian market.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
