Ad exchanges: the industry weighs in
Media industry players Brian Fitzpatrick of Mindshare and Rebecca Shropshire of UM Canada on the increase of real-time bidding in Canada.
Postmedia sells print titles to Glacier Media
The deal comes on the heels of Torstar announcing its increased investment in the Metro group of papers.
Tablets ‘set to take off’ in Canada: survey
A new Ipsos Reid study indicates the popularity of tablets is set to skyrocket, while smartphone growth may be levelling out.
DailyXY refreshes itself
The redesigned advice site for men launches with RBC and features new ad and sponsorship opps.
Microsoft Ad Exchange launches in Canada
The real-time bidded marketplace started in the US earlier this year.
Canadian Government hits the airwaves: Media Monitors, Oct. 10 to 16
The Montreal Gazette continues to buy big in Quebec.
Vancity invests to ‘Make Good Money’
The Vancouver-based credit union launches a campaign that focuses on giving back to the community.
The Exchange Lab enters Canada
The media co that bids on digital ad inventory for its clients has opened up an office in Toronto.
Media Experts launches Xpeto
The agency says it is the first Canadian media co to launch a online proprietary trading desk north of the border.
Fall TV: Charlie’s Angels remake axed
Revenge, Suburgatory and Happy Endings have all been given the green light.
Yorkdale picks Media Dimensions
The expanding shopping centre has chosen the media co as its agency of record.
Boost for Kids Foundation puts viewers in control
The charity creates an alternative ending short film that gets Canadians to put a stop to an abusive situation.
MEC Canada wins Dare Foods
The media co will be responsible for planning and buying across all platforms.
Canada’s Got Talent names host, judges
Breakfast Television‘s Dina Pugliese will host the show, which launches in 2012.
Predictions for a “Wired City”
Jupiter Research founder Josh Harris takes Chatroulette to the next level, and gets brands in on the action.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
