Industry News: WPP boosts AI-driven data offering with new acquisition
Plus, healthcare advertising agency Klick names new head of media strategy and planning.
How Corona is riding its global surf partnership to Canadian slopes
The recent installation included OOH placements along major route and paid social.
Positive social media environments deliver positive ad responses: study
Magna’s research data used biometric sensors and eye tracking technology to assess people’s emotional responses.
Bonterra and Volkswagen aim to drive sustainable change
The collaboration includes a series of pop-ups, a national contest, in-store promotions and influencer engagement.
Bell Media’s Stewart Johnston named CFL commissioner
The former TSN executive says he’s focused on next generation of football fans.
Jimmy The Greek becomes the official Greek restaurant of Toronto FC
The brand says it has realigned its media spending to better connect with the team’s fans.
QSRs dominate TV market, Tim Hortons leads the pack: AdEase
With 2,101 total occurrences, the restaurant chain took second place in Vancouver and Montreal.
Industry News: Publicis Media wins global LinkedIn business
Meanwhile in streaming, Pluto TV launches a FAST comedy channel in Canada.
Jungle Media and Camp Jefferson merge with Mekanism
Brooke Leland, former president at Jungle, will spearhead media at the new agency.
Industry News: Rogers to renew Canadian NHL broadcast rights
Plus, Sportsnet unveils the lineup of sponsors for the new Blue Jays season.
CBC: Junos finds its highest-ever streaming audience
The Canadian music awards were streamed more than 762,000 times, an increase of nearly 400% over the 2024 awards.
Samsung wants to turn passive ads into brand-driven gameplay
Research found interactive ad format, GameBreaks, prompted a 53% lift in unaided brand recall.
Maybelline New York diversifies media mix in WNBA collaboration
As part of this partnership, Maybelline becomes an official marketing partner of the 2025 WNBA Canada Game.
Little Canada joins ‘Buy Canadian’ movement with new mini OOH ads
The company is launching a new initiative to offer “little” free ad space to Canadian-owned businesses.
IKEA dominates radio airwaves, outpacing Government of Canada
QSRs, furniture stores and internet services remained the top spending groups, according to AdEase.
