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True Media taps advanced video targeting for Callia

A mix of traditional TV buys and data-driven contextual targeting are helping the online floral retailer find exactly who is looking for a bouquet this Valentine’s Day.

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GE Appliances signs on to sponsor Canada Soccer

The new official appliance partner of Canada’s national team will bring a fully integrated activation ahead of World Cup qualifiers.

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ZoomerMedia acquires BlogTO parent Freshdaily

The 45-plus focused media company aims to diversify its audience and provide more cross-selling opportunities for advertisers.

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ICYMI: How Facebook could monetize the metaverse

Plus, Tata signs on to sponsor Toronto Waterfront Marathon and CBC elevates one of its podcasting leaders.

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Mobile adtech company Ogury opens Toronto office

Sandra Mackechnie has been hired as country manager to bring the company’s cookie-free ad targeting to Canadian advertisers.

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Pound & Grain builds out its media offering

Josee Thibault joins the digital agency as its first media director as it pursues new opportunities through integrating media, creative and strategy.

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Cossette Media hires new head of biddable media

Amy Kappus joins from Dentsu, the latest in the agency’s effort to boost its digital expertise with senior hires.

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Canada Soccer scores sponsorship from GoGo Squeez

Materne’s health kids’ snack is aiming to reach a growing fanbase for the Canadian national teams and Canadian Premier League.

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OpenWeb acquires Hive Media Group to boost first-party capabilities

The audience management company is looking to build on its suite of tools that help publishers understand their audiences.

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Kruger partners with House & Home to reach the design-savvy

Custom content extends beyond print and digital into homes, with a new line of Scotties boxes designed by H&H’s chief designer

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The Chopped Leaf signs on with the Edmonton Oilers

Assistant captain Darnell Nurse will help the QSR spread its healthy message across in-arena, digital and broadcast platforms.

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OverActive Media adds to marketing leadership in pursuit of growth

RBC’s Matt Glynn will not only lead marketing for OAM’s esports teams, but spearhead other media growth initiatives.

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9-1-1: Lone Star hits the top of the ratings: Numeris

Meanwhile, the debut of Le bonheur brought in big ratings for TVA in Quebec.

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Fuel renews agreements with Le Monde and Unify

Combined, the French media companies reach more than 3.5 million Quebecers monthly.

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Mediabrands hires first head of DEI

Rayyan Kamal will collaborate with working groups across the network to facilitate new initiatives within its strategy.