Canadian Cancer Society jumps to the top: Media Monitors
Many brands continued recent radio pushes in both Toronto and Montreal.
TD signs on with The Brandon Gonez Show
In addition to being the official bank of the YouTube news show, TD will sponsor a feature on financial literacy for diverse communities.
DAZN retools leadership as it pursues betting and ecommerce
New sole CEO Shay Segev has been tasked with pursuing new “fan engagements” for the sports streamer.
Torstar hires new head of digital ad products
Chris Patheiger will lead development as the publisher continues to invest in data and performance.
Rogers Sports & Media president Jordan Banks leaving the company
Colette Watson, who previously worked with Rogers Sports & Media for 30 years, is replacing Banks as president.
People Moves: Stingray adds new strategy exec to research arm
Plus, Rogers makes Staffieri’s CEO role permanent and CTV picks a new leader for its news division.
Connected TVs are leaping ahead in household penetration
MTM’s latest analysis also shows use goes way up for families with children.
Karine Courtemanche named chair of CMDC
The CEO of PHD and Touche! begins a two-year term effective immediately.
Corus continues to grow ad revenue in Q1
The company attributed growth to the strength of its fall TV schedule and momentum behind StackTV.
Thinktv’s Kathy Gardner announces her retirement
The organization’s VP of media insights has had a major impact on measurement and data over her 38 years in the industry.
Cossette Media names a pair of new VPs
Kim Joubert returns to the agency to lead its Quebec and East region, while Genevieve Marchand takes a new activation leadership role.
Cogeco debuts live ad reads on Montreal radio stations
The format is meant to capitalize on the familiarity of loyal listeners and avoid redundancy in messages.
PHD and Sid Lee Media win Grand Prix at WARC Awards for Media
Air Transat’s “Vacation Intervention” campaign took the top prize in the Effective Channel Integration category.
Radio-Canada pulls in major numbers on New Year’s Eve: Numeris
Bye-bye was once again a ratings smash, lifting the viewership for the broadcaster’s other shows.
Salah Bachir leaves Cineplex Media
The long-time leader of the theatre chain’s media arm is focusing on other endeavors.
