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How will media be redefined in 2022?

Leaders from CMDC’s board look ahead at the opportunities for evolution in a post-pandemic world.

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Search and social drives digital ad spending even higher

According to SMI, growth is not coming at the expense of other platforms, but the expansion of new digital investments.

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Most-read of 2021: Media Companies

From major players to independent local news publishers, the MiC readers were most interested in.

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Kevin Johnson wants more action to make media more inclusive

GroupM Canada’s CEO is the third participant in our annual Wish List.

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Most-read of 2021: Agencies

The appointments, departures and business wins that got the most attention from reader’s this year.

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Samsung Ads launches partnership with data platforms

CTV campaigns can be activated with target audiences from six companies.

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Michael Beckerman on the new conversations Torstar is having with advertisers

The company’s chief client officer is the second participant in our annual Wish List.

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Radio-Canada wants English advertisers to be part of Bye Bye’s ad contest

With 4.66 million viewers last year, Bye Bye de la pub has become a phenomenon with audiences and advertisers in Quebec.

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What have been the top TV opportunities in 2021?

Ratings aren’t everything. Buyers weigh in on what shows have stood out for things like brand integration and cross-platform performance.

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John Wiltshire wants the industry to get serious about results in 2022

The president and CEO of the Canadian Marketing Association is the first participant in our annual Wish List.

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People Moves: GroupM hires new marketing and business leader

Plus, Jordana Fatsis joins Neo and True Media hires first head of performance media.

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Canada’s OOH marketplace continued its upwards trajectory into fall

The rapid expansion of economic activity and increased mobility fueled the growth of OOH media.

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Mediabrands and Magna name new presidents

Brad Hugill takes a new role at Mediabrands while Leanne Burnett-Wood assumes his duties at Magna.

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Mobile video and audio to be key growth areas in 2022

IAS outlines the emerging trends and priorities expected to drive change in digital advertising in the year ahead.

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Alex Panousis and Dentsu Media part ways

The agency says its CEO and chair is moving on as it moves to the “next chapter” of its transformation plan.