SpotifyDWeekly

With ad demand dwindling, could freemium be the future?

Spotify was largely unscathed in Q2 thanks to a stream of income outside of advertising. Experts discuss how the model could work in other contexts.

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Global’s Survivor takes it: Numeris

The Masked Singer, which aired at the exact same time on CTV, came in a close second.

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Home and hardware retailers’ radio buys increase by 650%

Meanwhile, federal and provincial governments boosted their buys once again.

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Is traffic near billboards increasing again?

There’s a potential rebound in traffic for large format, but data is still well below benchmarks.

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Why Stingray is giving away $15 million in local advertising

SVP of revenue Scott Broderick says its advertising program comes with no strings attached and is a gesture of good faith to help advertisers in the long run.

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MediaCom’s global CEO to step down

Stephen Allan has been with the agency since his teens, long before it was a part of WPP and GroupM.

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What the ISBA’s programmatic study means for Canada

The ACA’s Chris Williams breaks down the numbers in the new U.K. study, which contains some confounding figures.

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Pinterest looks to seize on increase in ecommerce activity

A new integration with Shopify will allow merchants to upload their catalogues through Shopify, expanding Pinterest’s advertiser base to smaller brands.

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Print ad revenue down 16.5% at Postmedia

The company could benefit from the Federal Government’s wage subsidy for up to $15 million.

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Cineplex delays Q1, says Cineworld ‘remains committed’ to deal

The Canadian exhibitor said both parties are working to bring the mega-deal to fruition by June 30.

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Canadians still big on news notifications, indifferent to ‘Zoom TV’

A need for inexpensive entertainment could put TV in a good position for fall, but Mindshare finds that Canadians are indifferent about “Zoom-style” programming.

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Is digital advertising getting back to growth?

While not quite pre-pandemic levels, Index Exchange’s findings show rebounds in some categories, although marketers are thinking shorter-term.

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Now and Georgia Straight get programmatic boost

The alternate media company still hasn’t been immune to current problems in Canadian media, but its programmatic revenue grew nearly 400% in April.

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ICYMI: Alex Panousis joins NABS national board

Plus, Pinterest ups its functions for boards and Twitter asks users to re-consider their language.

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Why Quebecor sped up its music streamer launch during COVID

The company doesn’t see ads in the streamer’s future anytime soon, but is hoping its local-focused offering will attract paid subscribers.