Environics unveils database for politicians to better target voters
VoterConnect is designed to improve how political campaigns communicate with Canadians.
Recapping the first week of Google’s anti-trust trial
Media execs weigh in on the case, which may lead the U.S. DOJ to force Google to divest some, or all, of its adtech products.
The Retail Council and IAB collaborate on growing digital retail media
The partnership aims to provide opportunities for retailers to build out their offerings, as well as for advertisers to explore what is available.
Noah Vardon appointed group EVP of OMG Canada
Vardon is now responsible for OMD, PHD, Touché, and Hearts & Science in the country.
Pinterest expands shoppable Amazon ads to Canada
The partnership enables users to purchase a product on Amazon directly via an ad.
Lay’s named global sponsor of the FIFA World Cups
The deal extends Frito-Lay’s role as a tournament sponsor for the 2023 Women’s World Cup.
The Curling Group signs with Manifesto
The sports and entertainment agency will manage sponsorship opportunities for the Grand Slam of Curling.
Munchies returns to Canada with nostalgia-driven activations
PepsiCo Foods is launching an immersive experience and statue in Toronto.
More than a quarter of Canadians still watch live TV
Roku’s latest survey found a slight uptick in streamers taking action after viewing an ad.
Nearly one-sixth of Canadians pay for online news
A Reuters study shows that of those subscribers, 10% of Canadians opt for local media, while 43% choose foreign media.
Strategy reveals the 2024 Media Agency of the Year finalists
The awards show will take place on October 30 at the Koerner Hall in Toronto.
Pluto TV adds CBC, Reuters and CNN channels
The FAST service is adding local and international coverage in an effort to strengthen its news offering.
Spotted! Shein visits university campuses with fashion truck
The initiative follows another local activation aimed at appealing to Gen Z.
Rogers launches streaming audio platform
The new app, Seekr, will offer advertisers digital and audio sponsorship and integration opportunities.
CBC reports record numbers for the Paris Paralympic Games
Canadians spent an average of 1.2 million hours a day watching the Games, an increase of 119% from Tokyo 2020.
