Securing-the-future-of-the-Open-Internet

Securing the future of the Open Internet

Quantcast cautions finding reliable data is going to be harder for brands navigating a post third-party cookie world. It’s time to consider new solutions.

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Raincoast Crisps pair with Ricardo for the holidays

The overall content campaign is focused on pushing sampling and conversion.

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Fuel’s latest win signals expansion in English market

With Anglo representation for Re/Max’s ad inventory, this gives Fuel a national edge in the real estate vertical.

BMO

Many big radio buyers ease off in Toronto: Media Monitors

BMO topped the Toronto charts, but with only 866 ads in the market.

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Pandemic social boost was bigger among lower-income Canadians

The MTM also found that desktop is not dead thanks to lockdowns, but lack of dining out and travel may have affected Instagram.

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S4 Capital shows growth against digital media, content segments

The firm run by Sir Martin Sorrell is seeing profits rise quickly in the Americas.

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Pattison and Environics team up to study movement data

While movement has increased in general, people with higher household income tend to move around more.

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How Nissan served ads to 150 different audiences

The digital-first strategy, including a partnership with DAZN, helped engaged different targets from stargazers to sports fans.

PKP

Quebecor’s revenue for Q3 is up

The gains came mostly from the telecommunications segment, while media revenue’s decrease was in the single digits.

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ICYMI: Buzzfeed becomes profitable, Food Network Canada gets festive

Plus, as the new hockey season lies in wait, TSN adds a new lunchtime radio show.

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Eat It Up Media enters a new stage focusing on local

The experiential agency is now representing OOH sales in tertiary markets, with an aim to revitalize buying.

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Announcing the Media AOY finalists

Strategy reveals the top shops fighting for a medal, along with the agency and brand execs that judged the work.

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The summertime screen slump didn’t last: study

Due to the second wave, cooler weather and even some difference with reporting – Canadians are upping their content consumption again.

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TV, radio, OOH and digital demand up at Bell Media

The company still struggled with lower ad demand and subscriber revenue, but many improvements were made.

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Blog: Call your agency, for the sake of local news

Mindshare’s Sarah Thompson on why local media is at stake – and how marketers can help.

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Revenue down 16% for Stingray

Despite a double-digit decrease, the company saw a marked improvement from Q1, with operating expenses down significantly.