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Securing the future of the Open Internet

Quantcast cautions finding reliable data is going to be harder for brands navigating a post third-party cookie world. It’s time to consider new solutions.

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Has Netflix plateaued in Canada?

The SVOD giant has a lot of room for growth right now, just not in North America.

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ICYMI: Departure’s stellar takeoff, Gusto partners on AVOD strategy

Plus, Twitter adds a new product to its ad suite.

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Michael Beckerman’s mission to be a better partner

“Brand awareness, to me, is marketing’s fool’s gold,” says Torstar’s new chief client officer, who wants to put away the rate cards and focus on serious new questions.

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2020 Media AOY Bronze: UM proves its worth

To help clients address COVID challenges, the shop expanded its consulting service and developed new forecasting tools.

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2020 Media AOY Silver: PHD taps into the art of science

Under a new global vision, the agency encourages clients to go beyond incremental jumps and aim for “disproportionate returns.”

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2020 Media AOY Gold: Touche! is still all about creativity

The agency’s creative focus has helped clients succeed with innovative solutions to their business-specific problems.

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Yellow Pages revenue down nearly 20%

Despite the declines, CEO David Eckert described the results as pleasing and “solid.”

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Here are the 2020 Media Agency of the Year winners

This year, it’s Touché!, PHD and UM that have earned top honours in the media discipline.

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Blog: We’ve gone full Truman Show, and not the way you think

Outgoing MiC editor Bree Rody combines her obsession with media and pop culture, and contemplates the topsy-turvy future of the top funnel.

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Dentsu’s declines remain in double digits

The holding co is in the midst of a comprehensive review of its brands, as well as office space, shared services and more.

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People Moves: CBC, Quebecor and more

A sports and sponsorship veteran is returning to the CBC, while a new position has been created at TLN.

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DTC and ecommerce growth buoy AcuityAds revenue in Q3

Connected TV and self-serve also grew, although the travel and hospitality sector spent less on ads overall.

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Masked Singer returns to the top, This is Us debuts high: Numeris

The Big Three took number two, while The Masked Singer, SNL and The Amazing Race continued to dominate.

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Spotify makes another acquisition, this time in podcast adtech

The megaphone acquisition could help Spotify up its game in the eyes of aspiring audio advertisers.

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MKTG picks its new leaders

David Chong and Andrew Shulman are longtime consultants whose backgrounds will help brands pivot to digital activations.