Securing-the-future-of-the-Open-Internet

Securing the future of the Open Internet

Quantcast cautions finding reliable data is going to be harder for brands navigating a post third-party cookie world. It’s time to consider new solutions.

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Canadian ad spend to drop 6.2% in 2020: WARC

The international organization says print took a particularly bad hit, while online investment saw increases.

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October travel declines affect OOH reach nationwide

After a summer of slow progress back towards normal, COMMB’s latest report shows an October relapse. But data provides a way through.

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Auto dealers keep hold on T.O. radio: Media Monitors

Wireless and financial brands round out the top three while the Quebec government continues to lead on Montreal.

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ATN acquires broadcast rights to international cricket

Games will air live on two channels dedicated to the sport — CBN and ATN Cricket Plus.

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Sonnet’s hockey sponsorship expands to women’s league

A new deal with the PWHPA spawns a new professional team and continued investment in Canada’s hockey players.

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Julie Courtemanche gets a bigger gig at V7 Media

The new position supports CEO Joseph Leon’s strategic objectives, including M&A opportunities.

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Do Canadians consume media the way we think?

Research from Ipsos Canada finds those in the industry consume media differently than the general public, and it may be shading their assumptions.

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BNN and Mackenzie Investments partner on content series

The advisor-focused series looks at building wealth on Bell Media’s specialty channel.

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ICYMI: A musical Corner Gas Christmas surprise

Plus, Jeffrey L. Orridge is named TVO CEO and St. Joseph Communications launches an ecommerce content play.

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Loblaw acquires ad serving tech from Eyereturn

The retailer plans to enhance its in-house agency’s proprietary platform.

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People Moves: Alfredo Tan moves to sports media

Plus, more changes at MKTG and MediaTonik bolsters its Toronto operations.

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Podcast listening is on the rise and increasingly female

A pair of studies provide snapshots of this young, ad-tolerant Canadian audience.

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Metrolinx uses Instagram’s new Reels to reach youth

Launched this summer, the short Reels videos may be a good way to reach the Tik Tok crowd.

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Assessing the AWS outage will take time

Amazon’s cloud server issues slowed publishing and analytics services for multiple organizations for nearly a full day.

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What’s a sponsor to do when the Raptors head south?

Toronto’s beloved NBA team will play home games in Tampa next season. This doesn’t necessarily leave in-person sponsors out in the cold.