Streaming is mainstream. Has your media mix caught up?
From immersive home screen takeovers to interactive formats, Roku’s connected TV is opening new ways to reach and engage audiences – even those who pay to avoid ads.
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UM Canada gives back on 8th annual Impact Day
This year, the Toronto agency supported hunger and the unhoused in the city as well as Canadian Blood Services.
Awards programs respond to case credibility challenges
Issues related to AI-generated content and synthetic media prompted the withdrawal of some awards at the 2025 Cannes Lions.
CFL names ToonieBet official sports betting and casino partner
The deal also gives the platform use of official CFL data and statistics as well as being the league’s odds provider.
YouTube overtakes Spotify as preferred podcast platform in Canada: report
Triton Digital’s new data reveals growing popularity of podcasts, shifting platform dynamics and evolving listener habits.
Chef Bombay launches first ever ad campaign after 25 years
The first phase of the campaign focuses on short-form social video, with broader media placements planned for fall.
Belairdirect takes to the outdoor concert stage this summer
The insurance company has inked a three-year deal with Toronto’s Budweiser Stage and renewed its partnership with Osheaga.
WPP reports Ogilvy, media business hit by weak first-half ad spend
The global media giant slashed its forecasts for the first half of 2025 due to lower client spend and net new business.
McDonald’s leads rankings, Rona makes big leap: AdEase Radio
QSRs and home reno stores dominate the ranking for the week of June 30 to July 6.
Industry News: Pattison Outdoor wins TransLink business
Plus, Fuel Digital adds real estate site Proprio Direct to its portfolio, and superchannel.ca gets a revamp
Behind the Buy: Sleep Country’s biggest media spend in 30 years
The new campaign, starring Eugene Levy, uses connected TV and YouTube to reach a wider audience.
Canadians still unsure about AI in customer service: survey
Around a third of respondents said they are willing to interact with an AI agent if it reduces their time on hold.
QSRs dominate TV ads, with Tims first and McDonald’s second
Amazon Canada and DoorDash emerged as prominent advertisers across multiple cities in the week’s rankings.
Canadian online ‘department store’ has influencer-driven shopping experience
Product discovery is fueled by a video platform where creators showcase items through live broadcasts.
L’Oreal Canada names two media AORs
Labelium Canada and Media Experts will lead the brand’s media strategy and activation in the country.
OMD Canada appointed media AOR by Holt Renfrew
The agency’s first work for the retailer is expected to appear for the 2025 holiday season campaign.
