thibault-penin-3HInbCmQ8ro-unsplash

Netflix’s Q4 shows growth slowing in Canada

The streamer is also changing the way it reports its video viewership.

4_UmbraCity_POP-2

UmbraCity brings advertisers to new markets

The Vancouver-based umbrella rental startup is heading to Toronto and select U.S. cities, creating programmatic options with Campsite.

marc-olivier-jodoin-qIoF5XHs_Cs-unsplash

Unpacking the media habits of Quebec’s biggest city

Montreal tends to be more ethnically and linguistically diverse than the rest of the province – how does that affect media consumption?

szabo-viktor-7hqEx1al0Fk-unsplash

Quiet giant Pinterest grows in popularity

Stocks rose when Pinterest users surpassed Snapchat in the U.S. and buyers are enthusiastic – but some say it’s more fair to compare Pinterest to Instagram (or no social network at all).

NCIS-epi379-1948bi

NCIS sails to the top: Numeris

Police, legal and hospital procedurals drew Canadian viewers this week as well the return of Quebec drama, ‘Fugueuse.’

sunwing

Sunwing stays on top: Media Monitors

The Canadian tour operator spent big in Toronto, but CTV took over the top spot in Montreal.

ales-nesetril-Im7lZjxeLhg-unsplash

Tech in 2020: The long game of voice, the ad trade-off and more

A new global study by MIQ gives a quick peek into the distant and not-so-distant future, and what consumers want out of their tech.

CraveTV1

Crave taps the French market by going bilingual

More than 250 French-language series, totalling 600 hours of content, will be made available through the streamer.

Jennifer Hollett

Reach, revenue and impact: Jennifer Hollett’s goals for The Walrus

The former head of news and government at Twitter Canada, Jennifer Hollett assumes the role from Shelley Ambrose, effective June 1.

Brendan Outfront

Outfront bolsters leadership team amidst digital expansion

Brendan Dillon, who come from a purely digital background, will help guide the company through a major online transformation.

WhatsApp-Status-feature

What’s next for WhatsApp if ads aren’t coming soon?

Facebook isn’t ruling out advertising all together, so three agency experts weigh in on what the platform can learn about its value proposition.

nikhil-mitra-Z-aGwl36OzE-unsplash

Marketers eye 2020 investments: Is brand-building back?

A new Warc report shows that marketers admit they may have over-invested on performance media, but ad spend predictions show a disconnect.

handshakeShutterstock

People Moves: Torstar, EQ Works and more

Plus, Quebecor makes a string of hires in sales and content.

Foodism Issue 20

Foodism, Escapism get experiential to reach commuter audiences

Twenty-Two Media will now distribute its print titles at Billy Bishop Airport and Toronto’s Union Station.

Ici Tou

Quebecor files complaint over CBC’s French-language SVOD

President and CEO Pierre Karl Peladeau stated Ici Tout.TV Extra is an “alarming departure” from the pubcaster’s mission by placing content behind a subscription fee.