Pattison Outdoor adds Woodstock to its transit network
The deal adds 13 buses to the company’s roster of transit vehicles.
Top radio advertisers keep up their buys: Media Monitors
With a few exceptions, things looked very similar to last week in both Toronto and Montreal.
TikTok, Reddit and LinkedIn are gaining social media share
The latest MTM report looks at how Canadians are using social media in 2022.
Spotify and IAS partner on audio brand safety
UM Worldwide is helping test a solution to give advertisers more confidence in a growing area of ad spending.
How an Amazing Race sponsorship fits with Guru’s growth plans
A sizeable presence during one of season’s most-watched shows is part of a broader summer strategy that includes festivals and other events.
BMO extends Toronto FC sponsorship for 10 years
Part of the bank’s investment will be giving girls and women greater access to soccer through the team’s Kickstart program.
Cannes 2022: Carat wins a Media Lion
The agency’s work on Rethink’s “Draw Ketchup” for Kraft Heinz earned Bronze, one of seven Lions Canadian agencies won across four categories.
CRTC renews CBC licenses under new framework
The changes include new reporting standards, requirements for original and Indigenous programming and dropping local programming requirements in urban markets.
Quebecor Expertise Media adds to Toronto team
Three media veterans have joined, covering the full range of the company’s platforms.
Havas strikes partnership on audio commerce ads
A partnership with Say It Now will make the agency group the agent for interactive, in-stream ads in Canada.
America’s Got Talent stays on top: Numeris
The show was the most-watched in Canada for the second week running.
Initiative hires new chief strategy officer
Sammy Rifai makes the jump from the creative world to lead the discipline and join the agency’s leadership team.
Bell Media reveals fall French programming lineup
The company is bringing a swath of scripted and unscripted originals to Noovo, Z and Canal.
Cannes 2022: Four Canadian nominations in the Media Lions
The team of Carat and Rethink, along with Zulu Alpha Kilo and DonerNorth, will find out if they win on Thursday.
Spotted! Lush empties its shelves for pollinators
The retailer turned its stores into live PSAs that show the role bees, butterflies and bats play in products other than food.
