Lotame launches Curation to help brands find their audience
The platform offers trusted inventory across every format, device and channel, to ensure advertisers can increase performance and efficiency.
The top 10 brands at the 2024 Olympics
AdEase shares its report on who had the largest TV presence during this year’s Games.
Rogers tees up with the Presidents Cup
The company is the official telecommunications partner of the tournament, which returns to Canada after 17 years.
Goldfish Crackers are targeting Gen Z with Collages
The campaign on Pinterest runs through September with a mix of ad formats, including Spotlight, video and static ads.
AMI-audio announces new and returning audio programming
The slate includes a new podcast that is available in audio and video on YouTube.
Havas Media Canada appoints new president
Louise Simkin was a partner in performance marketing, technology and analytics at Noise Digital.
Corus unveils fall programming
The lineup features titles for HGTV, the Food Network and The History Channel.
Corus files complaint to CRTC over Rogers’ Disney, WBD deals
Corus Entertainment is alleging that Rogers has given itself undue preference after adding the Disney+ ad tier to its existing plans.
Bell tops AdEase TV’s most active advertiser ranking
The company ranked second in Vancouver and Toronto, fourth in Calgary and fifth in Montreal.
Record-breaking digital audiences for CBC Olympic coverage
Connected TV viewing accounted for about 65% of the total time spent watching the Games.
Instacart expands its ad capabilities in Canada
Danone is the first company to test out the new suite of display ads.
Spotted! Evian wants to educate tennis fans with experience
The Mountain of Youth clubhouse, set up at the National Bank Open, explains the brand’s history to visitors.
Bonterra unveils interactive mural to help clean the ocean
The brand is also creating an installation piece at the Canadian Science and Technology Museum.
Quebecor reports media revenue increase for Q2
The telecom company reported an overall revenue of $1.39 billion for the quarter.
Rogers dominates the airwaves: AdEase radio
The telco increased its buying in the week of Aug 5 to 11, compared to the previous week.
