Wendy’s makes a move for the mobile wallet
The QSR is the first in Canada to pair with Snapchat on its new ad functionality.
Spotted! Bumble event brings app users together in Toronto
Bumble Hive featured a series of activations and panel discussions for over 1,500 people in Toronto.
La Cite de l’Energie looks to increase tourism with new partnership
The five-year agreement with Quebecor includes promotion of the theme park across the communication company’s platforms.
Native ad platform Dianomi goes live in Canada
The Globe and Mail will serve as the company’s sales arm in the market.
Pierre-Elliott Levasseur on La Presse’s new proposal
The longstanding news organization wants to go non-profit. MiC explores what that would mean.
The Sheldon Cooper duo takes the week: Numeris
The comedy is set to close out the year with a near-undefeated season.
Quebecor’s Q1 revenue up, but media down
Lower revenues from advertising with TVA Network and subscriptions on TVA Sports were offset by growth in Club Illico.
St. Joseph acquires Toronto Beer Week
The acquisition is the latest in the media company’s play to expand its events portfolio.
Ad spending in Canada to reach $11.52 billion in 2018: report
Digital media ad spending is expected to account for the largest global investment, according to eMarketer.
Media iQ rebrands to emphasize marketing intelligence focus
The revamped MiQ wants to be seen as more than just a data and analytics company.
YouTube updates its Google Preferred product
Platform changes include a commitment to human-reviewed content.
Virgin Mobile, CTV take the top: Media Monitors
The mobile service provider barely edged out second-place finisher Lowe’s.
Spotted! There’s a new cleaning crew in town
CPG brand SpongeTowels made it its mission to clean up the streets. Literally.
Matthew Logue on MKTG’s big win
After the Sponsorship Marketing Council Canada crowns it Agency of the Year, MKTG’s president reflects on what’s driving change in the sponsorship industry.
Stingray eyes awareness play with radio acquisition
The $506 million transaction includes 101 new radio licenses and is Stingray’s first foray into the radio broadcast world.
