Duncan Stewart: The ad industry just needs to make better ads
Deloitte’s TMT director of research says with eyeballs harder to capture, it’s time to make ads count.
Toronto FC wins MLS Cup and Saturday ratings
An average audience of 1.3 million viewers tuned in to TSN to watch Canadian sport history unfold.
OLG takes Toronto: Media Monitors
Although the government organization was the top individual buyer, quick-service restaurants were the highest-buying category.
CBC has hit its reach targets. What’s next?
The pubcaster reached some of its 2020 goals early, but it’s still looking ahead at better engagement and analytics.
Google questions status quo with Vice
A new content series focuses on successful female entrepreneurs to promote the new Pixel 2 phone.
TV stays steady even as OTT rises: study
How do Canada’s various Anglophone markets differ in media use? The MTM’s latest study shows TV is the most consistent media.
Melissa Godin joins Groupe V
MusiquePlus’s parent company brings more senior talent aboard to help find audiences beyond the TV screen.
CFL promotes Kelly Shouldice, focuses on content
Shouldice says the growth in new content’s audiences correlates with a boost to the CFL’s more traditional stats.
MIAs 2017 winners revealed
Budweiser’s Red Light takes the top prize for AB InBev, UM, Anomaly, Ansible, Mubaloo and Rogers Media
Astral goes programmatic
The Bell Media-owned advertising company has added automation to its OOH buys.
Spotted! SkipTheDishes gets an NHL boost
The food delivery service used a one-day delivery stunt to build its brand affinity and promote itself as a “truly Canadian” company.
CBC becomes Canada’s official rugby broadcaster
A multi-year deal with Rugby Canada will follow the country’s teams to Tokyo 2020.
City unveils mid-season lineup
On top of new series LA to Vegas and The Resident, it’s taking on a new-to-City series.
ICYMI: Spotify uses Canadian data for new campaign
Plus, a new partnership for Freckle IOT matching location data to cross-device tracking.
What Magna’s ad forecasts say about TV in Canada
The IPG intelligence group says Canada’s net ad revenues will grow 4.4%, but suggests Canada’s TV industry is due for a shakeup.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
