Brands gear up to gift at TIFF
Sorel and Elle Canada are the title sponsors exploring branding opportunities with celebs at the Tastemakers Lounge during the festival.
Jays break hockey record
Friday’s game against the Yankees brought the channel’s most viewers ever, with the weekend series setting a record for the Jays.
The CNE buys the top: Media Monitors
Toronto’s upcoming Canadian National Exhibition had the most radio ad time in the city for the week of August 10 to 16.
Colbert kicks off Global’s fall premiere sked
The net’s fall premiere schedule expand its traditional female-skewing target to a new, younger audience.
Garvie on viewability: ‘We wanted to get ahead of this conversation’
Stuart Garvie on Bell Media’s move towards 100% viewability and the challenges of automated media buying for large-scale premium content.
Data Dive: The building buzz around the Blue Jays
Chatter around the team has expanded outside of Toronto since the end of July, according to IPG Mediabrands.
BMO’s cross-Canada trip
The bank is using its Amazing Race Canada sponsorship to show how it helps Canadians on their own journeys.
What’s driving change at St. Joseph Media?
Douglas Knight on how the media co is taking the lead on content marketing in its latest incarnation.
BCE sells its stake in the Globe and Mail
BCE has sold its 15% equity position in The Globe and Mail to The Woodbridge Company.
ICYMI: Ad blocking up, plus changes at TVB, Deloitte
In case you missed it: TVB restructures its research division; Blue Jay’s performance ups Sportsnet ratings and one-fifth of Canadians prefer to block their online ads.
St. Joseph realigns internal operations, shuffles execs
The Toronto-based media co has consolidated its print, digital, social and account management under one umbrella.
Blog: Seeing through the ‘buzzword dust storm’
Ignore hot topics like programmatic, viewability and big data at your peril, warns The Rubicon Project’s Julian Mossanen.
Home Hardware gives little leaguers a big surprise
Blue Jays’ Kevin Pillar, Ryan Goins and Roberto Alomar surprise Waterloo’s little league teams as part of a campaign to promote a Home Hardware contest.
Cineplex posts record-setting revenue in Q2
The exhibitor reported overall revenue hit $345.5 million for the three months ending June 30, marking a new all-time record.
HuffPo spies on The Man from U.N.C.L.E.
OMD works on a customized digital campaign with AOL’s Partner Studies to promote the Warner Bros. film, opening in theatres this Friday.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
