Mindshare picks up Booking.com
The win means the hotel website will have some Canadian representation after formerly being handled from the U.S.
Shazam mixes up a new partnership
Details on the app’s new native ad opportunities and the program it’s rolling out with Corby Wine and Spirits.
Fashion goes in-flight
Holt Renfrew and Air Canada team up to take the retailer’s content to new heights.
W Network reaches more renovation lovers
The channel is expanding the Love it or List It brand, launching Love it or List It Vacation Homes.
Audience Network gets a boost
Facebook has introduced two successful formats to expand ad options within its mobile-app monetization platform.
Spotted! A&W’s new delivery service
The QSR brought burgers to the Penticton River Channel to launch a more fun tone for the brand online.
The Amazing Race Canada takes the week: Numeris
The CTV competition show had the most amount of single-night viewers for the week of Aug. 3 to Aug. 9, and for the fifth week running.
Ikea wants more action
Going for more than inspiration, the company has launched a cross-platform campaign around the release of its latest catalogue.
Bleublancrouge bolsters programmatic team
National wins have led the agency to add three new hires, including a director of digital media and programmatic.
Blue Ant rebrands Bite TV
The newly-branded Makeful, which launches this Monday on TV, seeks to reach a niche audience of women passionate about craft.
Toronto Star sees circulation drop: CCAB
The daily’s numbers are down from the last quarter, but still come in ahead of the Toronto Sun.
Spotted! A retro ice-cream truck with a twist
Campari has a 1950s-style ice-cream truck doing GTA rounds to build awareness around its Jamaican rum brand.
Parapan Am Games close with 2 million viewers
Overall 25% of Canadians tuned in for some part of CBC/Radio-Canada’s coverage of the games.
MusiquePlus airs its new agenda
The channel is revamping its offerings to adapt to the television needs of its millennial viewership.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
Targeting serial commenters
Livefyre launches an ads-in-comments functionality on its platform, which will see publishers walking away with 100% of revenue.