
Mobile TV fee dispute brews between Bell, Rogers
City has been dropped from Bell’s Mobile TV service and Sportsnet access reduced as the two companies fail to agree on rates.

Blog: Addressing TV’s addressability
PHD Canada’s Rob Young makes a case for increased addressability in TV but acknowledges that Canadian media cos may not be ready yet.

Spotted! Reese spreads out across Toronto
Hershey Canada gets its new product directly into consumers’ hands with a food-truck-focused experiential campaign.

Cord-cutting accelerates in first half of 2015: report
Ottawa-based research consultancy Boon Dog reports that TV subscribers continue to deactivate, with numbers growing substantially this year.

Kit it out with print pop-up
The Toronto-based fashion magazine The Kit is launching its first-ever pop-up special with a range of branding ops.

Maxus Canada hires a new CFO
Patrick Renard is charged with financial operations and strategic directions for the media agency.

Cargojet’s Ajay Virmani joins ACCT board
The Academy of Canadian Film and Television has added a prominent member of the business community to its board.

Amazing Race Canada takes the week, again: Numeris
The CTV reality show pulled off the top spot nationally for the week of July 27 to Aug. 2.

Olson bakes with Fleischmann and KitchenAid
The celeb chef will be hosting a second season of her baking show on Food Network Canada with bumpers, promos and vignettes from the cooking brands.

Slingshot me into Angry Birds 2
The mobile game’s sequel presents marketers with customized in-game branding options to reach its highly engaged audience.

Tennis date at National Bank?
The Rogers Cup sponsorship package includes an in-bank mobile-to-digital signage tennis game that will keep waiting clients engaged.

BMO wins the week: Media Monitors
The Bank of Montreal bought the most amount of radio advertising for the week of Aug. 3 to 9.

Former GlassBOX execs launch TableRock Media
Jeffrey Elliott, Joseph Arcuri and Whistlestop producer David Hatch are set to offer subscription-based digital channels over the top.

Darren Entwistle takes back the reins at Telus
Joe Natale leaves the position of president and CEO of the company after he took over the job from Entwistle (pictured) in May 2014.